{"id":1029,"date":"2023-12-12T23:29:10","date_gmt":"2023-12-12T15:29:10","guid":{"rendered":"https:\/\/fujipro.org\/?p=1029"},"modified":"2023-12-25T18:07:05","modified_gmt":"2023-12-25T10:07:05","slug":"bmodm","status":"publish","type":"post","link":"https:\/\/fujipro.org\/en\/bmodm\/","title":{"rendered":"BMODM \u6a21\u5f0f\uff1a\u900f\u904e\u591a\u5143\u8ce6\u80fd\u7684\u6c38\u7e8c\u7d93\u71df\u7b56\u7565\uff0c\u4e00\u6b21\u641e\u5b9a\u54c1\u724c\u3001\u7522\u54c1\u5230\u92b7\u552e\uff01"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u7576\u6211\u5011\u8ac7\u5230\u4fdd\u5065\u98df\u54c1\u54c1\u724c\u7d93\u71df\u3001\u76f4\u92b7\u5fae\u5546\u4e8b\u696d\uff0c\u6216\u662f\u60f3\u8981\u8207\u5065\u5eb7\u7522\u696d\u7d50\u76df\uff0c\u8f49\u578b\u6253\u9020\u81ea\u6709\u4fdd\u5065\u54c1\u724c\u6642\uff0c\u6211\u5011\u7e3d\u662f\u6703\u9762\u81e8\u8a31\u591a\u6311\u6230\u3002\u4f8b\u5982\uff1a\u627e\u4e0d\u5230\u7522\u54c1\u50f9\u503c\u3001\u641e\u4e0d\u6e05\u695a\u54c1\u724c\u53ca\u7522\u54c1\u5b9a\u4f4d\u3001\u5e02\u5834\u9700\u6c42\u4e0d\u8db3\u3001\u884c\u92b7\u548c\u63a8\u5ee3\u4e0d\u8db3\u3001\u92b7\u552e\u901a\u8def\u4e0d\u9069\u7576\u7b49\u554f\u984c\u3002\u9019\u4e9b\u554f\u984c\u53ef\u80fd\u5c0e\u81f4\u7522\u54c1\u8ce3\u4e0d\u597d\u3001\u71df\u696d\u984d\u672a\u9054\u9810\u671f\uff0c\u9032\u800c\u8b93\u6211\u5011\u7684\u54c1\u724c\u548c\u4e8b\u696d\u9677\u5165\u56f0\u5883\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u5011\u76f8\u4fe1\u5f9e\u54c1\u724c\u3001\u7522\u54c1\u5230\u92b7\u552e\u6240\u53ef\u80fd\u78b0\u5230\u7684\u7a2e\u7a2e\u554f\u984c\u90fd\u662f\u74b0\u74b0\u76f8\u6263\u7684\uff0c\u552f\u6709\u900f\u904e\u591a\u5143\u8ce6\u80fd\u7684\u6c38\u7e8c\u7d93\u71df\u7b56\u7565\uff0c\u624d\u80fd\u5f9e\u6839\u672c\u4e0a\u4e00\u6b21\u89e3\u6c7a\u9019\u4e9b\u554f\u984c\u3002\u6211\u5011\u63d0\u4f9b\u7684 BMODM \u6a21\u5f0f\uff08\u539f\u5ee0\u59d4\u8a17\u54c1\u724c\u884c\u92b7\u66a8\u88fd\u9020\u670d\u52d9\uff09\uff0c\u5c31\u662f\u89e3\u6c7a\u9019\u4e9b\u554f\u984c\u7684\u91cd\u8981\u65b9\u5f0f\uff0c\u5e6b\u52a9\u60a8\u7528\u6c38\u7e8c\u7d93\u71df\u7684\u601d\u7dad\uff0c\u7cfb\u7d71\u6027\u4e00\u6b21\u89e3\u6c7a\u5f9e\u54c1\u724c\u3001\u7522\u54c1\u5230\u92b7\u552e\u7684\u5168\u90e8\u554f\u984c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u6df1\u5165\u4ecb\u7d39 BMODM \u6a21\u5f0f\u524d\uff0c\u6211\u5011\u60f3\u5148\u7c21\u55ae\u4ecb\u7d39\u54c1\u724c\u7684 3 \u500b\u5167\u6db5\uff1a\u9858\u666f\u3001\u4f7f\u547d\u548c\u6838\u5fc3\u50f9\u503c\uff0c\u8b93\u6211\u5011\u5c0d\u54c1\u724c\u5148\u6709\u57fa\u672c\u8a8d\u8b58\u3002\u5efa\u7acb\u54c1\u724c\u9858\u666f\u3001\u54c1\u724c\u4f7f\u547d\u3001\u54c1\u724c\u6838\u5fc3\u50f9\u503c\u662f\u5275\u7acb\u65b0\u54c1\u724c\u6216\u4f01\u696d\u8f49\u578b\u6642\u975e\u5e38\u91cd\u8981\u7684\u4e00\u6b65 \uff08<a href=\"https:\/\/www.ted.com\/talks\/simon_sinek_how_great_leaders_inspire_action?language=zh-tw\" target=\"_blank\" rel=\"noopener\">Simon Sinek \u63d0\u51fa\u7684\u9ec3\u91d1\u5708\u6cd5\u5247<\/a>\uff09\uff0c\u56e0\u70ba\u5b83\u5011\u4ee3\u8868\u4e86\u6574\u5bb6\u516c\u53f8\u7684\u6838\u5fc3\u601d\u60f3\u548c\u5b9a\u4f4d\uff0c\u540c\u6642\u4e5f\u662f\u54e1\u5de5\u5728\u505a\u4efb\u4f55\u6c7a\u7b56\u3001\u5224\u65b7\u6642\u7684\u90a3\u628a\u5c3a\uff0c\u597d\u7684\u9858\u666f\u3001\u4f7f\u547d\u548c\u6838\u5fc3\u50f9\u503c\u4e5f\u80fd\u5438\u5f15\u5230\u9069\u5408\u7684\u54e1\u5de5\u548c\u7b26\u5408\u9858\u666f\u7684\u5ba2\u6236\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9858\u666f\uff08Vision\uff09\uff1a\u672a\u4f86\u7684\u76ee\u6a19<\/li>\n\n\n\n<li>\u4f7f\u547d\uff08Mission\uff09\uff1a\u9054\u6210\u76ee\u6a19\u7684\u65b9\u6cd5<\/li>\n\n\n\n<li>\u6838\u5fc3\u50f9\u503c\uff08Core Values\uff09\uff1a\u57f7\u884c\u65b9\u6cd5\u4ee5\u9054\u6210\u76ee\u6a19\u6642\uff0c\u516c\u53f8\u5167\u5916\u90e8\u7684\u884c\u70ba\u6e96\u5247<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ee5 <a href=\"https:\/\/www.uber.com\/tw\/zh-tw\/about\/\" target=\"_blank\" rel=\"noopener\">Uber<\/a> \u70ba\u4f8b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9858\u666f\uff08Vision\uff09\uff1a\u81f4\u529b\u70ba\u4e16\u754c\u63d0\u4f9b\u66f4\u597d\u7684\u79fb\u52d5\u65b9\u5f0f\u8207\u914d\u9001\u670d\u52d9<\/li>\n\n\n\n<li>\u4f7f\u547d\uff08Mission\uff09\uff1a\u8b93\u4eba\u5011\u80fd\u81ea\u7531\u9810\u7d04\u642d\u4e58\u548c\u8a02\u8cfc\u9700\u8981\u7684\u5546\u54c1\uff0c\u4e26\u8b93\u4f7f\u7528\u8005\u6309\u7167\u81ea\u5df1\u7684\u65b9\u5f0f\u8cfa\u53d6\u8cbb\u7528<\/li>\n\n\n\n<li>\u6838\u5fc3\u50f9\u503c\uff08Core Values\uff09\uff1a<a href=\"https:\/\/www.hrcapitalist.com\/2019\/06\/brotastic-vs-we-care-a-quick-review-of-ubers-current-and-past-corporate-values.html\" target=\"_blank\" rel=\"noopener\">\u5ba2\u6236\u81f3\u4e0a\uff08Customer obsession\uff09\u3001\u51a0\u8ecd\u5fc3\u614b\uff08Champion\u2019s mind-set\uff09\u7b49 14 \u689d\u6838\u5fc3\u50f9\u503c<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u6838\u5fc3\u50f9\u503c\u8cab\u7a7f\u65bc\u4f7f\u547d\u4e2d\uff0c\u4ee3\u8868\u8457\u4f01\u696d\u57fa\u672c\u4e14\u6c38\u6046\u7684\u4fe1\u5ff5\uff0c\u4e5f\u662f\u516c\u53f8\u54e1\u5de5\u5728\u57f7\u884c\u4f7f\u547d\u6642\u9700\u8981\u8a8d\u540c\u548c\u9075\u5faa\u7684\u884c\u70ba\u6e96\u5247\u3002\u56e0\u6b64\uff0c\u6700\u4e0b\u9762\u7684\u6838\u5fc3\u50f9\u503c\u6642\u6642\u523b\u523b\u6307\u5f15\u8457 Uber \u5728\u5236\u5b9a\u6240\u6709\u7b56\u7565\u3001\u57f7\u884c\u4efb\u4f55\u4f7f\u547d\u4f86\u9054\u6210\u9858\u666f\u6642\uff0c\u90fd\u4e0d\u80fd\u504f\u96e2\u9019\u4e9b\u50f9\u503c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u56de\u5230\u6b63\u984c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u672c\u6587\u4e2d\uff0c\u6211\u5011\u5c07\u8a0e\u8ad6 BMODM \u4ee3\u5de5\u6a21\u5f0f\uff08\u539f\u5ee0\u59d4\u8a17\u54c1\u724c\u884c\u92b7\u66a8\u88fd\u9020\u670d\u52d9\uff09\uff0c\u9019\u7a2e\u6a21\u5f0f\u63a1\u7528\u591a\u5143\u8ce6\u80fd\u7684\u6c38\u7e8c\u7d93\u71df\u601d\u7dad\uff0c\u5e6b\u52a9\u7d93\u71df\u4fdd\u5065\u98df\u54c1\u54c1\u724c\u6216\u81ea\u6709\u4fdd\u5065\u54c1\u724c\u3001\u76f4\u92b7\u5fae\u5546\u3001\u60f3\u8981\u8ddf\u4fdd\u5065\u7522\u696d\u8a87\u754c\u7d50\u76df\u7684\u60a8\uff0c\u7cfb\u7d71\u6027\u89e3\u6c7a\u5f9e\u641e\u4e0d\u6e05\u695a\u54c1\u724c\u5b9a\u4f4d\u3001\u627e\u4e0d\u5230\u7522\u54c1\u50f9\u503c\u3001\u4e0d\u77e5\u9053\u5982\u4f55\u92b7\u552e\u7b49\u4e00\u7cfb\u5217\u554f\u984c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u5011\u6df1\u8015\u4fdd\u5065\u7522\u696d\u5df2\u6709\u4e8c\u5341\u591a\u5e74\u7d93\u9a57\uff0c\u6587\u7ae0\u4e2d\u6240\u63d0\u4f9b\u7684\u8a0a\u606f\u3001\u89c0\u9ede\u6216\u7d93\u9a57\u90fd\u662f\u6211\u5011\u9019\u4e9b\u5e74\u7d2f\u7a4d\u7684\u7cbe\u83ef\u3002\u7576\u6211\u5011\u8d70\u904e\u60a8\u76ee\u524d\u6b63\u5728\u8d70\u7684\u9053\u8def\u6642\uff0c\u5e0c\u671b\u8207\u60a8\u5206\u4eab\u6211\u5011\u5728\u6253\u9020\u81ea\u6709\u4fdd\u5065\u54c1\u724c\u904e\u7a0b\u4e2d\u6240\u9047\u5230\u7684\u985e\u4f3c\u554f\u984c\u548c\u60c5\u6cc1\uff0c\u4ee5\u53ca\u6211\u5011\u662f\u5982\u4f55\u5224\u65b7\u548c\u89e3\u6c7a\u9019\u4e9b\u554f\u984c\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" >\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/fujipro.org\/en\/bmodm\/#BMODM_%E6%A8%A1%E5%BC%8F%EF%BC%9A%E5%A4%9A%E5%85%83%E8%B3%A6%E8%83%BD%EF%BC%8C%E5%BE%9E%E5%93%81%E7%89%8C%E5%88%B0%E7%94%A2%E5%93%81%E7%9A%84%E8%A7%A3%E6%B1%BA%E6%96%B9%E6%A1%88\" title=\"BMODM \u6a21\u5f0f\uff1a\u591a\u5143\u8ce6\u80fd\uff0c\u5f9e\u54c1\u724c\u5230\u7522\u54c1\u7684\u89e3\u6c7a\u65b9\u6848\">BMODM \u6a21\u5f0f\uff1a\u591a\u5143\u8ce6\u80fd\uff0c\u5f9e\u54c1\u724c\u5230\u7522\u54c1\u7684\u89e3\u6c7a\u65b9\u6848<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/fujipro.org\/en\/bmodm\/#%E6%AE%B5%E8%90%BD_1%EF%BC%9ABMODM_%E6%98%AF%E4%BB%80%E9%BA%BC\" title=\"\u6bb5\u843d 1\uff1aBMODM \u662f\u4ec0\u9ebc\">\u6bb5\u843d 1\uff1aBMODM \u662f\u4ec0\u9ebc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/fujipro.org\/en\/bmodm\/#%E6%AE%B5%E8%90%BD_2%EF%BC%9A%E9%81%B8%E6%93%87_BMODM_%E5%A5%BD%E8%99%95\" title=\"\u6bb5\u843d 2\uff1a\u9078\u64c7 BMODM \u597d\u8655\">\u6bb5\u843d 2\uff1a\u9078\u64c7 BMODM \u597d\u8655<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/fujipro.org\/en\/bmodm\/#%E5%A5%BD%E8%99%95_1%EF%BC%9A%E5%B0%88%E5%B1%AC%E5%AD%B5%E5%8C%96%E5%B9%B3%E8%87%BA%EF%BC%8C%E8%A7%A3%E6%B1%BA%E5%93%81%E7%89%8C%E7%B6%93%E7%87%9F%E9%9A%9C%E7%A4%99\" title=\"\u597d\u8655 1\uff1a\u5c08\u5c6c\u5b75\u5316\u5e73\u81fa\uff0c\u89e3\u6c7a\u54c1\u724c\u7d93\u71df\u969c\u7919\">\u597d\u8655 1\uff1a\u5c08\u5c6c\u5b75\u5316\u5e73\u81fa\uff0c\u89e3\u6c7a\u54c1\u724c\u7d93\u71df\u969c\u7919<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/fujipro.org\/en\/bmodm\/#%E5%A5%BD%E8%99%95_2%EF%BC%9A%E7%94%9F%E6%85%8B%E7%82%BA%E9%8F%88%EF%BC%8C%E4%B8%80%E7%AB%99%E5%BC%8F%E6%9C%8D%E5%8B%99\" title=\"\u597d\u8655 2\uff1a\u751f\u614b\u70ba\u93c8\uff0c\u4e00\u7ad9\u5f0f\u670d\u52d9\">\u597d\u8655 2\uff1a\u751f\u614b\u70ba\u93c8\uff0c\u4e00\u7ad9\u5f0f\u670d\u52d9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/fujipro.org\/en\/bmodm\/#%E5%A5%BD%E8%99%95_3%EF%BC%9A%E6%B0%B8%E7%BA%8C%E7%B6%93%E7%87%9F\" title=\"\u597d\u8655 3\uff1a\u6c38\u7e8c\u7d93\u71df\">\u597d\u8655 3\uff1a\u6c38\u7e8c\u7d93\u71df<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/fujipro.org\/en\/bmodm\/#%E6%AE%B5%E8%90%BD_3%EF%BC%9ABMODM_%E9%81%A9%E5%90%88%E8%AA%B0\" title=\"\u6bb5\u843d 3\uff1aBMODM \u9069\u5408\u8ab0\">\u6bb5\u843d 3\uff1aBMODM \u9069\u5408\u8ab0<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/fujipro.org\/en\/bmodm\/#%E6%97%8F%E7%BE%A4_1%EF%BC%9A%E7%9B%B4%E9%8A%B7%E5%BE%AE%E5%95%86_%E4%BB%A3%E7%90%86\" title=\"\u65cf\u7fa4 1\uff1a\u76f4\u92b7\u5fae\u5546&nbsp; (\u4ee3\u7406)\">\u65cf\u7fa4 1\uff1a\u76f4\u92b7\u5fae\u5546&nbsp; (\u4ee3\u7406)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/fujipro.org\/en\/bmodm\/#%E6%97%8F%E7%BE%A4_2%EF%BC%9A%E4%BF%9D%E5%81%A5%E9%A3%9F%E5%93%81%E5%93%81%E7%89%8C%E5%95%86\" title=\"\u65cf\u7fa4 2\uff1a\u4fdd\u5065\u98df\u54c1\u54c1\u724c\u5546\">\u65cf\u7fa4 2\uff1a\u4fdd\u5065\u98df\u54c1\u54c1\u724c\u5546<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/fujipro.org\/en\/bmodm\/#%E6%97%8F%E7%BE%A4_3%EF%BC%9A%E6%83%B3%E8%A6%81%E7%95%B0%E6%A5%AD%E7%B5%90%E7%9B%9F%E8%80%85\" title=\"\u65cf\u7fa4 3\uff1a\u60f3\u8981\u7570\u696d\u7d50\u76df\u8005\">\u65cf\u7fa4 3\uff1a\u60f3\u8981\u7570\u696d\u7d50\u76df\u8005<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"BMODM_%E6%A8%A1%E5%BC%8F%EF%BC%9A%E5%A4%9A%E5%85%83%E8%B3%A6%E8%83%BD%EF%BC%8C%E5%BE%9E%E5%93%81%E7%89%8C%E5%88%B0%E7%94%A2%E5%93%81%E7%9A%84%E8%A7%A3%E6%B1%BA%E6%96%B9%E6%A1%88\"><\/span>BMODM \u6a21\u5f0f\uff1a\u591a\u5143\u8ce6\u80fd\uff0c\u5f9e\u54c1\u724c\u5230\u7522\u54c1\u7684\u89e3\u6c7a\u65b9\u6848<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">BMODM\uff0c\u4e5f\u5c31\u662f Brand Marketing of Original Design Manufacturer\uff08\u539f\u5ee0\u59d4\u8a17\u54c1\u724c\u884c\u92b7\u66a8\u88fd\u9020\u670d\u52d9\uff09\uff0c\u662f\u4e00\u7a2e\u91dd\u5c0d\u7d93\u71df\u4fdd\u5065\u98df\u54c1\u54c1\u724c\u6216\u76f4\u92b7\u5fae\u5546\u60f3\u8981\u8f49\u578b\u6253\u9020\u81ea\u6709\u4fdd\u5065\u54c1\u724c\u7684\u5168\u65b9\u4f4d\u4ee3\u5de5\u89e3\u6c7a\u65b9\u6848\u3002\u9019\u7a2e\u6a21\u5f0f\u4e0d\u50c5\u662f\u63d0\u4f9b\u7522\u54c1\u4ee3\u5de5\uff0c\u66f4\u662f\u5f9e\u54c1\u724c\u3001\u7522\u54c1\u5230\u92b7\u552e\u7684\u5168\u65b9\u4f4d\u89e3\u6c7a\u65b9\u6848\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">BMODM \u6a21\u5f0f\u4e0d\u50c5\u53ef\u4ee5\u8b93\u6211\u5011\u514d\u53bb\u54c1\u724c\u5275\u7acb\u521d\u671f\u9f90\u5927\u8cc7\u672c\u652f\u51fa\uff0c\u4e26\u4e14\u964d\u4f4e\u958b\u767c\u6210\u672c\uff0c\u6e1b\u5c11\u975e\u6838\u5fc3\u696d\u52d9\u3002\u56e0\u6b64\uff0c\u5c0d\u60f3\u8981\u8f49\u578b\u6253\u9020\u81ea\u6709\u4fdd\u5065\u54c1\u724c\u7684\u6211\u5011\u4f86\u8aaa\uff0cBMODM \u6a21\u5f0f\u662f\u4e00\u500b\u76f8\u7576\u6709\u7d93\u6fdf\u6548\u76ca\u7684\u9078\u64c7\u3002\u900f\u904e BMODM \u6a21\u5f0f\uff0c\u6211\u5011\u53ef\u4ee5\u7cfb\u7d71\u6027\u89e3\u6c7a\u627e\u4e0d\u5230\u7522\u54c1\u50f9\u503c\u3001\u641e\u4e0d\u6e05\u695a\u54c1\u724c\u53ca\u7522\u54c1\u5b9a\u4f4d\u3001\u5e02\u5834\u9700\u6c42\u4e0d\u8db3\u3001\u5ba3\u50b3\u548c\u63a8\u5ee3\u4e0d\u8db3\u3001\u92b7\u552e\u901a\u8def\u4e0d\u9069\u7576\u7b49\u5c0e\u81f4\u7522\u54c1\u8ce3\u4e0d\u597d\u7684\u554f\u984c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0b\u9762\u5c07\u5f9e\u300cBMODM \u662f\u4ec0\u9ebc\u300d\u3001\u300c\u9078\u64c7 BMODM \u597d\u8655\u300d\u4ee5\u53ca\u300cBMODM \u9069\u5408\u8ab0\u300d\uff0c\u4e00\u5171 3 \u500b\u6bb5\u843d\u8a73\u7d30\u8aaa\u660e BMODM \u6a21\u5f0f\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%AE%B5%E8%90%BD_1%EF%BC%9ABMODM_%E6%98%AF%E4%BB%80%E9%BA%BC\"><\/span>\u6bb5\u843d 1\uff1aBMODM \u662f\u4ec0\u9ebc<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">BMODM\uff0c\u82f1\u6587\u5168\u540d Brand Marketing of Original Design Manufacturer\uff0c\u6307\u7684\u662f\u539f\u5ee0\u59d4\u8a17\u54c1\u724c\u884c\u92b7\u66a8\u88fd\u9020\u670d\u52d9\u3002BMODM \u662f\u5c08\u70ba\u7d93\u71df\u4fdd\u5065\u98df\u54c1\u54c1\u724c\u6216\u76f4\u92b7\u5fae\u5546\u7684\u6211\u5011\u91cf\u8eab\u6253\u9020\u7684\u65b0\u4ee3\u5de5\u6a21\u5f0f\uff0c\u9019\u500b\u6a21\u5f0f\u53ef\u4ee5\u63d0\u4f9b\u4fdd\u5065\u54c1\u724c\u884c\u92b7\u898f\u5283\uff08\u54c1\u724c\u5b9a\u4f4d\u3001\u6c7a\u5b9a\u76ee\u6a19\u5ba2\u7fa4\u3001\u5b9a\u7fa9\u54c1\u724c\u50f9\u503c\u3001\u5e02\u5834\u5206\u6790\u3001\u6578\u4f4d\u8cc7\u7522\u898f\u5283\u7b49\uff09\u3001\u4fdd\u5065\u98df\u54c1\u7522\u54c1\u958b\u767c\uff08\u524d\u671f\u52d5\u7269\u5be6\u9a57\u3001\u6578\u64da\u7814\u7a76\u5206\u6790\u4f50\u8b49\u7b49\uff09\u3001\u914d\u65b9\u8a2d\u8a08\u3001\u5927\u8ca8\u751f\u7522\u3001\u5305\u88dd\u51fa\u8ca8\u7b49\u670d\u52d9\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">BMODM \u6a21\u5f0f\u7684\u6838\u5fc3\u670d\u52d9\u4e4b\u4e00\u662f\uff1a\u54c1\u724c\u884c\u92b7\u898f\u5283\uff0c\u5f9e\u54c1\u724c\u5b9a\u4f4d\uff08<a href=\"#bookmark=id.pn2haklzuk1q\">\u524d\u9762\u6709\u63d0\u904e<\/a> \u7684\u5efa\u7acb\u54c1\u724c\u9858\u666f\u3001\u54c1\u724c\u4f7f\u547d\u3001\u54c1\u724c\u6838\u5fc3\u50f9\u503c\u7b49\uff09\u3001\u6c7a\u5b9a\u76ee\u6a19\u5ba2\u7fa4\uff08\u5982\u4f55\u5207\/\u7d30\u5206\u5ba2\u7fa4\u3001\u5efa\u7acbPersona \u4eba\u7269\u8a8c\u3001\u5236\u5b9a\u6d3b\u52d5\u4f01\u5283\u7b49\uff09\u3001\u5e02\u5834\u5206\u6790\u5230\u6578\u4f4d\u8cc7\u7522\u898f\u5283\uff08\u6d41\u91cf\u4f86\u6e90\u5206\u6790\u3001\u90e8\u843d\u5ba2\u884c\u92b7\u3001SEO\u3001\u5167\u5bb9\u884c\u92b7\u3001\u793e\u7fa4\u884c\u92b7\u7b49\uff09\u3002\u9019\u4e5f\u662f\u6211\u5011\u4e00\u518d\u5f37\u8abf\u7684\u6c38\u7e8c\u7d93\u71df\u601d\u7dad\uff0c\u552f\u6709\u5f9e\u6e90\u982d\u7684\u54c1\u724c\u8457\u624b\uff0c\u624d\u80fd\u7cfb\u7d71\u6027\u7684\u4e00\u6b21\u89e3\u6c7a\u5f9e\u54c1\u724c\u3001\u7522\u54c1\u5230\u92b7\u552e\u6240\u53ef\u80fd\u78b0\u5230\u7684\u7a2e\u7a2e\u554f\u984c\uff0c\u56e0\u70ba\u9019\u4e9b\u554f\u984c\u90fd\u662f\u74b0\u74b0\u76f8\u6263\u7684\uff0c\u5982\u679c\u7e3d\u662f\u982d\u75db\u91ab\u982d\u3001\u8173\u75db\u91ab\u8173\uff0c\u90a3\u554f\u984c\u6c38\u9060\u4e5f\u89e3\u6c7a\u4e0d\u5b8c \uff0c\u66f4\u4e0d\u7528\u63d0\u5982\u4f55\u53bb\u63d0\u524d\u9810\u671f\u5230\u6f5b\u5728\u7684\u554f\u984c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uff08\u5ef6\u4f38\u95b1\u8b80\uff1a\u4fdd\u5065\u98df\u54c1\u539f\u6599\uff09<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u56e0\u6b64\u6211\u5011\u91cf\u8eab\u6253\u9020 BMODM \u6a21\u5f0f\uff0c\u5e0c\u671b\u5e6b\u52a9\u60f3\u8981\u8f49\u578b\u6253\u9020\u81ea\u6709\u4fdd\u5065\u54c1\u724c\u7684\u60a8\uff0c\u7528\u6c38\u7e8c\u7d93\u71df\u7684\u7b56\u7565\u601d\u7dad\uff0c\u5f9e\u6e90\u982d\u7684\u54c1\u724c\u5b9a\u4f4d\u51fa\u767c\uff0c\u4e00\u8def\u7cfb\u7d71\u6027\u89e3\u6c7a\u5f9e\u7522\u54c1\u5230\u92b7\u552e\u7684\u5168\u90e8\u554f\u984c\uff0c\u8b93\u66fe\u7d93\u71df\u4fdd\u5065\u98df\u54c1\u54c1\u724c\u6216\u76f4\u92b7\u5fae\u5546\u7684\u6211\u5011\uff0c\u80fd\u5920\u5c08\u6ce8\u767c\u63ee\u793e\u7fa4\u5f71\u97ff\u529b\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%AE%B5%E8%90%BD_2%EF%BC%9A%E9%81%B8%E6%93%87_BMODM_%E5%A5%BD%E8%99%95\"><\/span>\u6bb5\u843d 2\uff1a\u9078\u64c7 BMODM \u597d\u8655<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u9078\u64c7 BMODM \u6709\u8a31\u591a\u597d\u8655\uff0c\u5176\u4e2d\u4e00\u9ede\u5c31\u662f\u53ef\u4ee5\u8b93\u54c1\u724c\u5546\u66f4\u5c08\u6ce8\u65bc\u767c\u63ee\u793e\u7fa4\u5f71\u97ff\u529b\/\u92b7\u552e\u529b\uff0c\u6975\u5927\u5316\u81ea\u8eab\u512a\u52e2\u3002\u53e6\u5916\uff0cBMODM \u63d0\u4f9b\u5f9e\u54c1\u724c\u884c\u92b7\u898f\u5283\u5230\u7522\u54c1\u88fd\u9020\u7684\u4e00\u689d\u9f8d\u670d\u52d9\u6a21\u5f0f\uff0c\u662f\u5c08\u70ba\u7d93\u71df\u4fdd\u5065\u98df\u54c1\u54c1\u724c\u6216\u76f4\u92b7\u5fae\u5546\u8f49\u578b\u6210\u81ea\u6709\u54c1\u724c\u5546\u7684\u6211\u5011\u800c\u8a2d\uff0c\u80fd\u8b93\u6211\u5011\u907f\u514d\u984d\u5916\u82b1\u8cbb\u5fc3\u529b\u64d4\u5fc3\u884c\u92b7\u898f\u5283\u3001\u5e02\u5834\u7b56\u7565\u3001\u7522\u54c1\u54c1\u8cea\u7b49\u554f\u984c\uff0c\u907f\u514d\u4e0d\u5fc5\u8981\u7684\u9ebb\u7169\u548c\u98a8\u96aa\u3002\u4e0b\u9762\u6211\u5011\u5c07\u4ecb\u7d39\u9078\u64c7 BMODM \u7684 3 \u500b\u597d\u8655\uff1a<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%A5%BD%E8%99%95_1%EF%BC%9A%E5%B0%88%E5%B1%AC%E5%AD%B5%E5%8C%96%E5%B9%B3%E8%87%BA%EF%BC%8C%E8%A7%A3%E6%B1%BA%E5%93%81%E7%89%8C%E7%B6%93%E7%87%9F%E9%9A%9C%E7%A4%99\"><\/span>\u597d\u8655 1\uff1a\u5c08\u5c6c\u5b75\u5316\u5e73\u81fa\uff0c\u89e3\u6c7a\u54c1\u724c\u7d93\u71df\u969c\u7919<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u5011\u4ee5\u524d\u5728\u7d93\u71df\u4fdd\u5065\u98df\u54c1\u54c1\u724c\u6216\u76f4\u92b7\u5fae\u5546\u6642\uff0c\u6709\u6642\u5019\u6703\u9677\u5165\u627e\u4e0d\u5230\u7522\u54c1\u50f9\u503c\u3001\u641e\u4e0d\u6e05\u695a\u54c1\u724c\u53ca\u7522\u54c1\u5b9a\u4f4d\u3001\u5e02\u5834\u9700\u6c42\u4e0d\u8db3\u3001\u5ba3\u50b3\u548c\u63a8\u5ee3\u4e0d\u8db3\u3001\u92b7\u552e\u901a\u8def\u4e0d\u9069\u7576\u7b49\u5c0e\u81f4\u7522\u54c1\u8ce3\u4e0d\u597d\u7684\u554f\u984c\uff0c\u9019\u4e9b\u554f\u984c\u90fd\u662f\u74b0\u74b0\u76f8\u6263\u7684\uff0c\u9700\u8981\u5f9e\u6e90\u982d\u7684\u54c1\u724c\u7d93\u71df\u7ba1\u7406\u8457\u624b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u56e0\u6b64\uff0c\u7576\u4eca\u5929\u6211\u5011\u6253\u7b97\u6253\u9020\u81ea\u6709\u4fdd\u5065\u54c1\u724c\u6642\uff0c\u5c31\u53ef\u4ee5\u63a1\u7528 BMODM \u6a21\u5f0f\u7684\u6c38\u7e8c\u7d93\u71df\u601d\u7dad\uff0c\u4f86\u89e3\u6c7a\u54c1\u724c\u7d93\u71df\u969c\u7919\uff0c\u5c07\u4fdd\u5065\u98df\u54c1\u5f9e\u54c1\u724c\u5b9a\u4f4d\u3001\u6c7a\u5b9a\u76ee\u6a19\u5ba2\u7fa4\u3001\u5e02\u5834\u5206\u6790\u3001\u6578\u4f4d\u8cc7\u7522\u898f\u5283\u7b49\u54c1\u724c\u884c\u92b7\u898f\u5283\u6d3b\u52d5\u4ea4\u7531\u5c08\u696d\u5b75\u5316\u5e73\u81fa\u50cf\u662f BMODM \u9019\u6a23\u7684\u4ee3\u5de5\u670d\u52d9\u5546\u4f86\u57f7\u884c\u3002\u9019\u6a23\uff0c\u8eab\u70ba\u54c1\u724c\u5546\u7684\u6211\u5011\u5c31\u53ef\u4ee5\u66f4\u5c08\u6ce8\u65bc\u767c\u63ee\u793e\u7fa4\u5f71\u97ff\u529b\/\u92b7\u552e\u529b\uff0c\u5584\u7528\u6211\u5011\u4ee5\u524d\u5728\u7d93\u71df\u4fdd\u5065\u98df\u54c1\u54c1\u724c\u6216\u76f4\u92b7\u5fae\u5546\u5c31\u5177\u5099\u7684\u512a\u52e2\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8209\u4f8b\u4f86\u8aaa\uff0c\u67d0\u4fdd\u5065\u98df\u54c1\u54c1\u724c\u4ee3\u7406\u5546\u5728\u8aee\u8a62 BMODM \u670d\u52d9\u5f8c\uff0c\u6c7a\u5b9a\u5efa\u7acb\u4e26\u5c07\u5176\u81ea\u6709\u4fdd\u5065\u54c1\u724c\u7684\u54c1\u724c\u7d93\u71df\u3001\u884c\u92b7\u898f\u5283\u59d4\u8a17\u5c08\u696d BMODM \u670d\u52d9\u5546\u8ca0\u8cac\uff0c\u8a72\u54c1\u724c\u5546\u5c31\u53ef\u4ee5\u5c08\u6ce8\u5728\u793e\u7fa4\u5a92\u9ad4\u4e0a\u767c\u63ee\u793e\u7fa4\u92b7\u552e\u529b\uff0c\u8207\u6f5b\u5728\u9867\u5ba2\u5efa\u7acb\u806f\u7e6b\u4e26\u4fdd\u6301\u4e92\u52d5\uff0c\u900f\u904e\u5206\u4eab\u7522\u54c1\u77e5\u8b58\uff0c\u589e\u52a0\u9867\u5ba2\u5c0d\u7522\u54c1\u7684\u4fe1\u4efb\uff0c\u9010\u6b65\u5c07\u793e\u7fa4\u6d41\u91cf\u8f49\u63db\/\u8b8a\u73fe\u70ba\u5be6\u969b\u7684\u8a02\u55ae\uff0c\u800c\u4e0d\u7528\u591a\u82b1\u5fc3\u529b\u64d4\u5fc3\u524d\u671f\u54c1\u724c\u884c\u92b7\u898f\u5283\u7684\u554f\u984c\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%A5%BD%E8%99%95_2%EF%BC%9A%E7%94%9F%E6%85%8B%E7%82%BA%E9%8F%88%EF%BC%8C%E4%B8%80%E7%AB%99%E5%BC%8F%E6%9C%8D%E5%8B%99\"><\/span>\u597d\u8655 2\uff1a\u751f\u614b\u70ba\u93c8\uff0c\u4e00\u7ad9\u5f0f\u670d\u52d9<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">BMODM \u6a21\u5f0f\u63d0\u4f9b\u4e86\u4e00\u500b\u5f9e\u54c1\u724c\u7d93\u71df\u3001\u884c\u92b7\u898f\u5283\u3001\u958b\u767c\u88fd\u9020\u3001\u5230\u5305\u88dd\u51fa\u8ca8\u7684\u4e00\u689d\u9f8d\u670d\u52d9\u6a21\u5f0f\uff0c\u5c08\u70ba\u7d93\u71df\u4fdd\u5065\u98df\u54c1\u54c1\u724c\u6216\u76f4\u92b7\u5fae\u5546\u8f49\u578b\u6210\u81ea\u6709\u54c1\u724c\u5546\u7684\u6211\u5011\u800c\u8a2d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9019\u7a2e\u4e00\u7ad9\u5f0f\u670d\u52d9\u670d\u52d9\u6a21\u5f0f\u80fd\u8b93\u6211\u5011\u907f\u514d\u984d\u5916\u82b1\u8cbb\u5fc3\u529b\u64d4\u5fc3\u54c1\u724c\u5b9a\u4f4d\u3001\u5e02\u5834\u7b56\u7565\u3001\u884c\u92b7\u898f\u5283\u3001\u7522\u54c1\u7814\u767c\u3001\u914d\u65b9\u8a2d\u8a08\u3001\u88fd\u9020\u751f\u7522\u3001\u7522\u54c1\u54c1\u8cea\u3001\u5305\u88dd\u51fa\u8ca8\u3001\u7269\u6d41\u91d1\u6d41\u7b49\u554f\u984c\u7d30\u7bc0\uff0c\u907f\u514d\u4e0d\u5fc5\u8981\u7684\u9ebb\u7169\u548c\u98a8\u96aa\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%A5%BD%E8%99%95_3%EF%BC%9A%E6%B0%B8%E7%BA%8C%E7%B6%93%E7%87%9F\"><\/span>\u597d\u8655 3\uff1a\u6c38\u7e8c\u7d93\u71df<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u904e\u5f80\u6211\u5011\u5728\u7d93\u71df\u4fdd\u5065\u98df\u54c1\u54c1\u724c\u6216\u76f4\u92b7\u5fae\u5546\u6642\uff0c\u5982\u679c\u662f\u9047\u5230\u7522\u54c1\u8ce3\u4e0d\u597d\u7684\u554f\u984c\uff0c\u5f80\u5f80\u90fd\u662f\u982d\u75db\u91ab\u982d\u3001\u8173\u75db\u91ab\u8173\uff08\u50cf\u662f\uff1a\u5404\u7a2e\u7bc0\u6176\u6a94\u671f\u964d\u50f9\u5c0b\u6c42\u77ed\u671f\u5229\u76ca\u3001\u4efb\u610f\u8ddf\u96a8\u5e02\u5834\u559c\u597d\u66f4\u63db\u5305\u88dd\u8a2d\u8a08\u98a8\u683c\u7b49\u77ed\u671f\u601d\u7dad\uff09\uff0c\u4e0d\u662f\u8aaa\u9019\u6a23\u7684\u89e3\u6c7a\u65b9\u6cd5\u4e0d\u597d\uff0c\u800c\u662f\u8aaa\u5982\u679c\u6211\u5011\u6709\u6c38\u7e8c\u7d93\u71df\u7684\u601d\u7dad\uff0c\u5f9e\u6e90\u982d\u7684\u54c1\u724c\u8457\u624b\uff0c\u90a3\u6211\u5011\u5c31\u6703\u6709\u6240\u672c\uff08\u5224\u65b7\u7684\u4f9d\u64da\uff09\uff0c\u77e5\u9053\u8aaa\u7576\u4e0b\u54c1\u724c\u6216\u7522\u54c1\u5176\u5be6\u662f\u5728\u4ec0\u9ebc\u968e\u6bb5\uff08\u6e96\u5099\u671f\u3001\u6210\u9577\u671f\u3001\u6210\u719f\u671f\u3001\u7b2c\u4e8c\u66f2\u7dda\u671f\u7b49\uff09\uff0c\u9019\u500b\u968e\u6bb5\u6240\u78b0\u5230\u7684\u554f\u984c\uff08\u6d41\u91cf\u4e0d\u8db3\u3001\u8a02\u55ae\u7372\u53d6\u6210\u672c\u904e\u9ad8\u3001\u5ba2\u55ae\u50f9\u592a\u4f4e\u7b49\uff09\uff0c\u61c9\u8a72\u63a1\u53d6\u600e\u6a23\u7684\u7b56\u7565\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b63\u56e0\u70ba BMODM \u6a21\u5f0f\u662f\u5f9e\u6e90\u982d\u7684\u54c1\u724c\u7d93\u71df\u7ba1\u7406\u8457\u624b\uff0c\u5148\u89e3\u6c7a\u54c1\u724c\u7d93\u71df\u7684\u7b2c\u4e00\u6b65\u969c\u7919\uff1a\u54c1\u724c\u5b9a\u4f4d\uff083 \u500b\u5167\u6db5\uff1a\u9858\u666f\u3001\u4f7f\u547d\u548c\u6838\u5fc3\u50f9\u503c\uff09\uff0c\u518d\u900f\u904e\u4e00\u7ad9\u5f0f\u670d\u52d9\uff08\u5e02\u5834\u7b56\u7565\u3001\u884c\u92b7\u898f\u5283\u3001\u7522\u54c1\u7814\u767c\u3001\u914d\u65b9\u8a2d\u8a08\u3001\u88fd\u9020\u751f\u7522\u3001\u7522\u54c1\u54c1\u8cea\u3001\u5305\u88dd\u51fa\u8ca8\u3001\u7269\u6d41\u91d1\u6d41\u7b49\uff09\u5c07\u54c1\u724c\u5b9a\u4f4d\u597d\u7684\u7b56\u7565\u843d\u5be6\u5728\u6bcf\u500b\u670d\u52d9\u6d41\u7a0b\u4e2d\uff0c\u7576\u51fa\u73fe\u4efb\u4f55\u554f\u984c\u6642\uff0c\u6211\u5011\u90fd\u53ef\u4ee5\u5f80\u524d\u8ffd\u6eaf\u6bcf\u500b\u4e00\u500b\u74b0\u7bc0\uff0c\u627e\u51fa\u554f\u984c\u7684\u6e90\u982d\uff0c\u4e26\u4e14\u4e0d\u65b7\u512a\u5316\u6211\u5011\u6574\u500b\u5f9e\u54c1\u724c\u3001\u7522\u54c1\u5230\u92b7\u552e\u7684\u7cfb\u7d71\uff0c\u9054\u5230\u771f\u6b63\u7684\u6c38\u7e8c\u7d93\u71df\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%AE%B5%E8%90%BD_3%EF%BC%9ABMODM_%E9%81%A9%E5%90%88%E8%AA%B0\"><\/span>\u6bb5\u843d 3\uff1aBMODM \u9069\u5408\u8ab0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7e3d\u7d50\u4e0a\u500b\u6bb5\u843d\uff0cBMODM \u6a21\u5f0f\u80fd\u5920\u5e36\u4f86 3 \u5927\u597d\u8655\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"1\">\n<li>\u5c08\u5c6c\u5b75\u5316\u5e73\u81fa\uff0c\u89e3\u6c7a\u54c1\u724c\u7d93\u71df\u969c\u7919\uff0c\u63d0\u5347\u54c1\u724c\u5f62\u8c61<\/li>\n\n\n\n<li>\u751f\u614b\u70ba\u93c8\uff0c\u4e00\u7ad9\u5f0f\u670d\u52d9\uff0c\u964d\u4f4e\u7d93\u71df\u6210\u672c\uff0c\u63d0\u9ad8\u71df\u6536<\/li>\n\n\n\n<li>\u63a8\u52d5\u6c38\u7e8c\u7d93\u71df\uff0c\u6301\u7e8c\u6539\u5584\u54c1\u724c\u3001\u7522\u54c1\u548c\u92b7\u552e\u7684\u7cfb\u7d71<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u73fe\u4eca\u5feb\u901f\u8b8a\u5316\u7684\u5546\u696d\u74b0\u5883\u4e2d\uff0c\u4f01\u696d\u7d93\u71df\u8005\u9762\u81e8\u8d8a\u4f86\u8d8a\u591a\u7684\u6311\u6230\uff0c\u5176\u4e2d\u6700\u56f0\u96e3\u7684\u5c31\u662f\u5275\u7acb\u548c\u7d93\u71df\u54c1\u724c\u3002BMODM \u6a21\u5f0f\u7684\u51fa\u73fe\u7d66\u50cf\u6211\u5011\u9019\u6a23\u904e\u5f80\u7d93\u71df\u4fdd\u5065\u98df\u54c1\u54c1\u724c\u6216\u76f4\u92b7\u5fae\u5546\u7684\u4eba\u5e36\u4f86\u4e86\u65b0\u7684\u6a5f\u6703\uff0c\u8b93\u6211\u5011\u53ef\u4ee5\u5728\u514d\u53bb\u5275\u7acb\u54c1\u724c\u521d\u671f\u7684\u9f90\u5927\u8cc7\u672c\u958b\u652f\uff0c\u4eab\u6709\u8f03\u4f4e\u7684\u958b\u767c\u6210\u672c\uff0c\u4e26\u6e1b\u5c11\u975e\u6838\u5fc3\u696d\u52d9\u7684\u60c5\u6cc1\u4e0b\uff0c\u8f49\u578b\u6253\u9020\u81ea\u6709\u4fdd\u5065\u54c1\u724c\uff0c\u4e26\u4e14\u9054\u5230\u771f\u6b63\u7684\u6c38\u7e8c\u7d93\u71df\u3002\u4e0b\u9762\u6211\u5011\u5c07\u4ecb\u7d39\u7279\u5225\u9069\u5408 BMODM \u6a21\u5f0f\u7684 3 \u5927\u65cf\u7fa4\uff1a<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%97%8F%E7%BE%A4_1%EF%BC%9A%E7%9B%B4%E9%8A%B7%E5%BE%AE%E5%95%86_%E4%BB%A3%E7%90%86\"><\/span>\u65cf\u7fa4 1\uff1a\u76f4\u92b7\u5fae\u5546&nbsp; (\u4ee3\u7406)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ee5\u5f35\u5148\u751f\u70ba\u4f8b\uff0c\u4ed6\u662f\u4e00\u4f4d\u5f9e\u4e8b\u76f4\u92b7\u5fae\u5546\u7684\u4ee3\u7406\u5546\uff0c\u56e0\u70ba\u4e0d\u60f3\u7e3d\u662f\u5e6b\u5225\u4eba\u7684\u4e8b\u696d\u8ce3\u547d\uff0c\u5728\u9577\u671f\u89c0\u5bdf\u5e02\u5834\u8da8\u52e2\u5f8c\uff0c\u8208\u8d77\u6253\u9020\u81ea\u6709\u4fdd\u5065\u54c1\u724c\u7684\u5ff5\u982d\u3002\u900f\u904e&nbsp; BMODM \u6a21\u5f0f\uff0c\u5f35\u5148\u751f\u5c07\u81ea\u6709\u54c1\u724c\u5275\u7acb\u548c\u884c\u92b7\u898f\u5283\u7684\u8907\u96dc\u4efb\u52d9\u5916\u5305\u7d66\u5c08\u696d BMODM \u6a21\u5f0f\u670d\u52d9\u5546\uff0c\u8b93\u4ed6\u5011\u8ca0\u8cac\u54c1\u724c\u5b9a\u4f4d\u3001\u5e02\u5834\u7b56\u7565\u3001\u7522\u54c1\u958b\u767c\u3001\u914d\u65b9\u8a2d\u8a08\u3001\u88fd\u9020\u751f\u7522\u5305\u88dd\u51fa\u8ca8\u548c\u91d1\u6d41\u7269\u6d41\u7b49\u7463\u788e\u4e8b\u9805\u3002\u9019\u6a23\u4e00\u4f86\uff0c\u5f35\u5148\u751f\u5c31\u53ef\u4ee5\u514d\u53bb\u54c1\u724c\u5275\u7acb\u521d\u671f\u9f90\u5927\u8cc7\u672c\u652f\u51fa\uff0c\u4eab\u6709\u8f03\u4f4e\u7684\u958b\u767c\u6210\u672c\uff0c\u4e26\u4e14\u6e1b\u5c11\u975e\u6838\u5fc3\u696d\u52d9\uff0c\u8b93\u5f35\u5148\u751f\u5c08\u6ce8\u65bc\u5229\u7528\u4ed6\u539f\u672c\u8eab\u70ba\u76f4\u92b7\u5fae\u5546 (\u4ee3\u7406)\u7684\u793e\u7fa4\u7d93\u71df\u7d93\u9a57\u548c\u512a\u52e2\uff0c\u63a8\u5ee3\u548c\u92b7\u552e\u81ea\u6709\u54c1\u724c\u7684\u7522\u54c1\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%97%8F%E7%BE%A4_2%EF%BC%9A%E4%BF%9D%E5%81%A5%E9%A3%9F%E5%93%81%E5%93%81%E7%89%8C%E5%95%86\"><\/span>\u65cf\u7fa4 2\uff1a\u4fdd\u5065\u98df\u54c1\u54c1\u724c\u5546<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ee5\u674e\u5148\u751f\u70ba\u4f8b\uff0c\u4ed6\u662f\u4e00\u4f4d\u539f\u672c\u5c31\u7d93\u71df\u4fdd\u5065\u98df\u54c1\u54c1\u724c\u7684\u5546\u4eba\uff0c\u539f\u672c\u4ed6\u53ef\u80fd\u662f\u900f\u904e OEM\/ODM\/CDMO \u4ee3\u5de5\u6a21\u5f0f\uff0c\u73fe\u5728\u4ed6\u60f3\u8981\u5c07\u81ea\u5df1\u7684\u54c1\u724c\u66f4\u4e0a\u4e00\u5c64\u6a13\uff0c\u900f\u904e\u66f4\u7d30\u7dfb\u7684\u54c1\u724c\u5b9a\u4f4d\u4ee5\u5340\u9694\u548c\u540c\u696d\u7684\u5dee\u7570\uff0c\u4f46\u53c8\u4e0d\u60f3\u56e0\u70ba\u54c1\u724c\u5275\u7acb\u521d\u671f\u9f90\u5927\u7684\u8cc7\u672c\u652f\u51fa\u800c\u4e0d\u6562\u5192\u96aa\u3002\u56e0\u6b64\u674e\u5148\u751f\u9078\u64c7\u4e86 BMODM \u6a21\u5f0f\uff0c\u900f\u904e BMODM \u6a21\u5f0f\u670d\u52d9\u5546\u7684\u5354\u52a9\uff0c\u674e\u5148\u751f\u5f97\u4ee5\u69d3\u687f BMODM \u4ee3\u5de5\u5ee0\u7684\u6642\u9593\u3001\u5c08\u696d\u3001\u5e73\u53f0\u3001\u4eba\u8108\u7b49\u8cc7\u6e90\uff0c\u4f86\u9054\u5230\u964d\u4f4e\u7d93\u71df\u6210\u672c\u63d0\u9ad8\u71df\u6536\uff0c\u4e26\u4e14\u662f\u63a1\u7528\u6c38\u7e8c\u7d93\u71df\u7684\u7b56\u7565\uff0c\u6301\u7e8c\u7528 BMODM \u6a21\u5f0f\u9019\u5957\u7cfb\u7d71\uff0c\u4f86\u6539\u5584\u512a\u5316\u674e\u5148\u751f\u7684\u81ea\u6709\u54c1\u724c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uff08\u5ef6\u4f38\u95b1\u8b80\uff1a\u4fdd\u5065\u98df\u54c1 OEM\uff09\u3000<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uff08\u5ef6\u4f38\u95b1\u8b80\uff1a\u4fdd\u5065\u98df\u54c1 ODM\uff09<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uff08\u5ef6\u4f38\u95b1\u8b80\uff1a\u4fdd\u5065\u98df\u54c1 CDMO\uff09<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uff08\u5ef6\u4f38\u95b1\u8b80\uff1a\u69d3\u687f\u601d\u7dad\uff09\u3000\u3000<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%97%8F%E7%BE%A4_3%EF%BC%9A%E6%83%B3%E8%A6%81%E7%95%B0%E6%A5%AD%E7%B5%90%E7%9B%9F%E8%80%85\"><\/span>\u65cf\u7fa4 3\uff1a\u60f3\u8981\u7570\u696d\u7d50\u76df\u8005<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ee5\u6797\u5c0f\u59d0\u70ba\u4f8b\uff0c\u5979\u5728\u7d93\u71df\u7f8e\u5bb9\u7522\u54c1\u54c1\u724c\u9817\u6709\u7d93\u9a57\uff0c\u56e0\u70ba\u7522\u696d\u7279\u6027\u548c\u90e8\u5206\u5ba2\u7fa4\u985e\u4f3c\uff0c\u5728\u770b\u597d\u5e02\u5834\u8da8\u52e2\u4e0b\uff0c\u5979\u60f3\u8981\u8de8\u8db3\u4fdd\u5065\u7522\u696d\u3002\u56e0\u6b64\uff0c\u900f\u904e\u9078\u64c7 BMODM \u6a21\u5f0f\uff0c\u6797\u5c0f\u59d0\u5f97\u4ee5\u5feb\u901f\u958b\u767c\u51fa\u4e00\u6b3e\u81a0\u539f\u86cb\u767d\u4fdd\u990a\u88dc\u5145\u54c1\uff0c\u4e26\u4e14\u99ac\u4e0a\u5c31\u53ef\u4ee5\u5728\u5979\u7684\u7f8e\u5bb9\u54c1\u724c\u96fb\u5546\u5b98\u7db2\u4e0a\u92b7\u552e\uff0c\u9084\u53ef\u4ee5\u5728\u539f\u6709\u7684\u793e\u7fa4\u5a92\u9ad4\u5e73\u53f0\u4e0a\u5927\u91cf\u9732\u51fa\u4ee5\u52a0\u901f\u64f4\u6563\uff0c\u6709\u4e86 BMODM \u4ee3\u5de5\u670d\u52d9\u7684\u5354\u52a9\uff0c\u6797\u5c0f\u59d0\u53ef\u4ee5\u7dad\u6301\u539f\u6709\u7f8e\u5bb9\u7522\u54c1\u54c1\u724c\u7684\u7d93\u71df\uff0c\u4e26\u9032\u4e00\u6b65\u5411\u4e0a\u5411\u4e0b\u64f4\u5f35\u5979\u7684\u4e8b\u696d\u7fa4\uff0c\u540c\u6642\u4eab\u6709\u5979\u5728\u793e\u7fa4\u5206\u4eab\u7d93\u71df\u7684\u65e2\u6709\u7d05\u5229\u512a\u52e2\uff0c<a href=\"https:\/\/zh.wikipedia.org\/wiki\/%E5%AE%A2%E6%88%B7%E7%94%9F%E5%91%BD%E5%91%A8%E6%9C%9F%E4%BB%B7%E5%80%BC\" target=\"_blank\" rel=\"noopener\">\u5c07\u6d41\u91cf\u5c0e\u5230\u4fdd\u5065\u7522\u54c1\u9032\u884c\u8f49\u63db\uff0c\u63d0\u9ad8\u9867\u5ba2\u7d42\u8eab\u50f9\u503c<\/a>\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>\u7576\u6211\u5011\u8ac7\u5230\u4fdd\u5065\u98df\u54c1\u54c1\u724c\u7d93\u71df\u3001\u76f4\u92b7\u5fae\u5546\u4e8b\u696d\uff0c\u6216\u662f\u60f3\u8981\u8207\u5065\u5eb7\u7522\u696d\u7d50\u76df\uff0c\u8f49\u578b\u6253\u9020\u81ea\u6709\u4fdd\u5065\u54c1\u724c\u6642\uff0c\u6211\u5011\u7e3d\u662f\u6703\u9762\u81e8\u8a31\u591a\u6311 [&hellip;]<\/p>","protected":false},"author":3,"featured_media":1031,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,26,40],"tags":[],"class_list":["post-1029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diverse-empowerment","category-undertaken-by-oem","category-healthcare-by-oem"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/fujipro.org\/en\/wp-json\/wp\/v2\/posts\/1029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fujipro.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fujipro.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fujipro.org\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/fujipro.org\/en\/wp-json\/wp\/v2\/comments?post=1029"}],"version-history":[{"count":3,"href":"https:\/\/fujipro.org\/en\/wp-json\/wp\/v2\/posts\/1029\/revisions"}],"predecessor-version":[{"id":1127,"href":"https:\/\/fujipro.org\/en\/wp-json\/wp\/v2\/posts\/1029\/revisions\/1127"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fujipro.org\/en\/wp-json\/wp\/v2\/media\/1031"}],"wp:attachment":[{"href":"https:\/\/fujipro.org\/en\/wp-json\/wp\/v2\/media?parent=1029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fujipro.org\/en\/wp-json\/wp\/v2\/categories?post=1029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fujipro.org\/en\/wp-json\/wp\/v2\/tags?post=1029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}