{"id":1066,"date":"2023-12-13T00:20:34","date_gmt":"2023-12-12T16:20:34","guid":{"rendered":"https:\/\/fujipro.org\/?p=1066"},"modified":"2024-01-09T16:05:02","modified_gmt":"2024-01-09T08:05:02","slug":"health-food-trademark","status":"publish","type":"post","link":"https:\/\/fujipro.org\/vi\/health-food-trademark\/","title":{"rendered":"\u4fdd\u5065\u98df\u54c1\u5546\u6a19\u662f\u4ec0\u9ebc\uff1f\u4fdd\u5065\u98df\u54c1\u5546\u6a19\u6709\u4ec0\u9ebc\u597d\u8655\uff1f\u8981\u505a\u597d\u4fdd\u5065\u98df\u54c1\u54c1\u724c\uff0c\u5148\u628a\u5546\u6a19\u7533\u8acb\u597d"},"content":{"rendered":"<p>\u6211\u5011\u6df1\u8015\u4fdd\u5065\u7522\u696d\u5df2\u6709\u4e8c\u5341\u591a\u5e74\u7d93\u9a57\uff0c\u6587\u7ae0\u4e2d\u6240\u63d0\u4f9b\u7684\u8a0a\u606f\u3001\u89c0\u9ede\u6216\u7d93\u9a57\u90fd\u662f\u6211\u5011\u9019\u4e9b\u5e74\u7d2f\u7a4d\u7684\u7cbe\u83ef\u3002\u7576\u6211\u5011\u8d70\u904e\u60a8\u76ee\u524d\u6b63\u5728\u8d70\u7684\u9053\u8def\u6642\uff0c\u5e0c\u671b\u8207\u60a8\u5206\u4eab\u6211\u5011\u5728\u6253\u9020\u81ea\u6709\u4fdd\u5065\u54c1\u724c\u904e\u7a0b\u4e2d\u6240\u9047\u5230\u7684\u985e\u4f3c\u554f\u984c\u548c\u60c5\u6cc1\uff0c\u4ee5\u53ca\u6211\u5011\u662f\u5982\u4f55\u5224\u65b7\u548c\u89e3\u6c7a\u9019\u4e9b\u554f\u984c\u3002<\/p>\n<p>\u5728\u9019\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u5011\u5c07\u53ef\u4ee5\u77ad\u89e3\u5230\uff1a<\/p>\n<ol>\n<li>\u4ec0\u9ebc\u662f\u5546\u6a19<\/li>\n<li>\u5546\u6a19\u7684\u597d\u8655<\/li>\n<li>\u5546\u6a19\u600e\u9ebc\u7533\u8acb<\/li>\n<li>CTA<\/li>\n<\/ol>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" >\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" 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title=\"\u5546\u6a19\u600e\u9ebc\u7533\u8acb\">\u5546\u6a19\u600e\u9ebc\u7533\u8acb<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/fujipro.org\/vi\/health-food-trademark\/#%E5%95%86%E6%A8%99%E8%A8%AD%E8%A8%88\" title=\"\u5546\u6a19\u8a2d\u8a08\">\u5546\u6a19\u8a2d\u8a08<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/fujipro.org\/vi\/health-food-trademark\/#%E5%95%86%E6%A8%99%E9%A1%9E%E5%88%A5%E7%A2%BA%E8%AA%8D\" title=\"\u5546\u6a19\u985e\u5225\u78ba\u8a8d\">\u5546\u6a19\u985e\u5225\u78ba\u8a8d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/fujipro.org\/vi\/health-food-trademark\/#%E5%95%86%E6%A8%99%E6%AA%A2%E7%B4%A2\" title=\"\u5546\u6a19\u6aa2\u7d22\">\u5546\u6a19\u6aa2\u7d22<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link 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class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5546\u6a19\u662f\u4f01\u696d\u7684\u7368\u7279\u6a19\u8a8c\uff0c\u5176\u5f62\u5f0f\u591a\u6a23\u3002\u4f8b\u5982\uff0c\u860b\u679c\u516c\u53f8\u7684\u5546\u6a19\u662f\u4e00\u500b\u5e36\u54ac\u75d5\u7684\u860b\u679c\u5716\u6848\uff0c\u53ef\u7528\u4f86\u8b58\u5225\u860b\u679c\u516c\u53f8\u7684\u7522\u54c1\uff1b\u53ef\u53e3\u53ef\u6a02\u7684\u5546\u6a19\u5247\u662f\u5e36\u6709\u6ce2\u6d6a\u5f62\u7684\u7d05\u8272\u5b57\u6a23\u548c\u7279\u6b8a\u5f62\u72c0\u7684\u74f6\u8eab\uff0c\u7528\u4f86\u8b58\u5225\u53ef\u53e3\u53ef\u6a02\u7684\u7522\u54c1\u3002\u6b64\u5916\uff0c\u7d05\u725b\u7684\u5546\u6a19\u662f\u4e00\u982d\u5e36\u7ffc\u7684\u516c\u725b\uff0c\u7528\u4f86\u8b58\u5225\u7d05\u725b\u7684\u98f2\u6599\uff1b\u9999\u5948\u5152\u7684\u5546\u6a19\u662f\u5169\u500b\u76f8\u4ea4\u7684C\u5b57\u6bcd\uff0c\u7528\u4f86\u8b58\u5225\u9999\u5948\u5152\u7684\u6642\u88dd\u548c\u914d\u4ef6\u3002\u9019\u4e9b\u5546\u6a19\u4e0d\u50c5\u5e6b\u52a9\u6d88\u8cbb\u8005\u8b58\u5225\u7522\u54c1\u7684\u4f86\u6e90\uff0c\u540c\u6642\u4e5f\u6210\u70ba\u4e86\u9019\u4e9b\u4f01\u696d\u7368\u7279\u5f62\u8c61\u548c\u98a8\u683c\u7684\u91cd\u8981\u6a19\u8a8c\uff0c\u63d0\u9ad8\u4e86\u54c1\u724c\u7684\u8a8d\u77e5\u5ea6\u548c\u4fe1\u4efb\u611f\uff0c\u589e\u52a0\u4e86\u4f01\u696d\u7684\u5e02\u5834\u7af6\u722d\u529b\u3002\u7531\u65bc\u5546\u6a19\u662f\u4f01\u696d\u7684\u7121\u5f62\u8cc7\u7522\uff0c\u6240\u4ee5\u4f01\u696d\u4e5f\u53ef\u4ee5\u5c07\u5546\u6a19\u8f49\u8b93\u3001\u6388\u6b0a\u6216\u62b5\u62bc\uff0c\u4ee5\u7372\u53d6\u66f4\u591a\u7684\u7d93\u6fdf\u6548\u76ca\u3002\u70ba\u4e86\u4fdd\u8b77\u5546\u6a19\u7684\u5408\u6cd5\u6b0a\u76ca\uff0c\u8a31\u591a\u570b\u5bb6\u548c\u5730\u5340\u90fd\u5236\u5b9a\u4e86\u76f8\u95dc\u7684\u5546\u6a19\u6cd5\u5f8b\u6cd5\u898f\uff0c\u4ee5\u4fdd\u969c\u5546\u6a19\u7684\u7368\u7279\u6027\u548c\u7368\u6709\u6027\uff0c\u4e26\u52a0\u5f37\u5c0d\u5546\u6a19\u7684\u76e3\u7ba1\u548c\u4fdd\u8b77\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%95%86%E6%A8%99%E7%9A%84%E5%A5%BD%E8%99%95\"><\/span><a id=\"post-1066-_heading=h.o9ggcggkqk1u\"><\/a>\u5546\u6a19\u7684\u597d\u8655<span 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class=\"ez-toc-section\" id=\"%E5%95%86%E6%A8%99%E5%93%81%E7%89%8C%E5%BB%BA%E7%AB%8B\"><\/span><a id=\"post-1066-_heading=h.5o8tjnk1a91q\"><\/a>\u5546\u6a19\u54c1\u724c\u5efa\u7acb<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<h4><span class=\"ez-toc-section\" id=\"%E5%95%86%E6%A8%99%E5%83%B9%E5%80%BC%E5%A2%9E%E5%BC%B7\"><\/span><a id=\"post-1066-_heading=h.do2kkcxkswxy\"><\/a>\u5546\u6a19\u50f9\u503c\u589e\u5f37<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<h4><span class=\"ez-toc-section\" id=\"%E5%95%86%E6%A8%99%E5%83%B9%E5%80%BC%E8%A9%95%E4%BC%B0\"><\/span><a id=\"post-1066-_heading=h.elh0wlhikflw\"><\/a>\u5546\u6a19\u50f9\u503c\u8a55\u4f30<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<h3><span class=\"ez-toc-section\" id=\"%E5%95%86%E6%A8%99%E4%BF%9D%E8%AD%B7\"><\/span><a id=\"post-1066-_heading=h.1jaj8k3tjjp6\"><\/a>\u5546\u6a19\u4fdd\u8b77<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5546\u6a19\u4fdd\u8b77\u662f\u6307\u4fdd\u8b77\u5546\u6a19\u6b0a\u76ca\uff0c\u7dad\u8b77\u5546\u6a19\u7684\u7368\u7acb\u6027\u3001\u7368\u7279\u6027\u3001\u7a69\u5b9a\u6027\u548c\u6301\u7e8c\u6027\u3002\u5546\u6a19\u4fdd\u8b77\u901a\u5e38\u5305\u62ec\u9632\u6b62\u5546\u6a19\u4fb5\u6b0a\u3001\u76e3\u6e2c\u5e02\u5834\u52d5\u614b\u3001\u7cfe\u6b63\u5546\u6a19\u4fb5\u6b0a\u884c\u70ba\u3001\u63d0\u9ad8\u516c\u773e\u5c0d\u5546\u6a19\u6b0a\u76ca\u7684\u8a8d\u77e5\u7b49\u65b9\u9762\u7684\u5de5\u4f5c\u3002<\/p>\n<p>\u5546\u6a19\u4fdd\u8b77\u7684\u91cd\u8981\u6027\u5728\u65bc\uff0c\u5546\u6a19\u662f\u4f01\u696d\u6700\u91cd\u8981\u7684\u8cc7\u7522\u4e4b\u4e00\uff0c\u662f\u4f01\u696d\u7684\u6838\u5fc3\u50f9\u503c\u548c\u7af6\u722d\u512a\u52e2\u6240\u5728\u3002\u4fdd\u8b77\u5546\u6a19\u80fd\u5920\u6709\u6548\u9632\u6b62\u7af6\u722d\u5c0d\u624b\u7684\u4e0d\u6b63\u7576\u7af6\u722d\u884c\u70ba\uff0c\u7dad\u8b77\u5e02\u5834\u79e9\u5e8f\u548c\u516c\u5e73\u7af6\u722d\u74b0\u5883\uff0c\u63d0\u9ad8\u4f01\u696d\u7684\u77e5\u540d\u5ea6\u548c\u4fe1\u8b7d\u5ea6\uff0c\u5f9e\u800c\u589e\u5f37\u4f01\u696d\u7684\u5e02\u5834\u5730\u4f4d\u548c\u7af6\u722d\u529b\u3002<\/p>\n<p>\u5546\u6a19\u4fdd\u8b77\u7684\u65b9\u5f0f\u5305\u62ec\u591a\u7a2e\uff0c\u5982\u5546\u6a19\u8a3b\u518a\u3001\u5546\u6a19\u76e3\u6e2c\u3001\u5546\u6a19\u6388\u6b0a\u3001\u5546\u6a19\u4fdd\u8b77\u8a34\u8a1f\u7b49\u3002\u5176\u4e2d\uff0c\u5546\u6a19\u8a3b\u518a\u662f\u5546\u6a19\u4fdd\u8b77\u7684\u57fa\u790e\uff0c\u53ea\u6709\u8a3b\u518a\u4e86\u5546\u6a19\u624d\u80fd\u5920\u4eab\u6709\u76f8\u95dc\u7684\u6cd5\u5f8b\u4fdd\u8b77\u548c\u76e3\u7ba1\u3002\u5546\u6a19\u76e3\u6e2c\u53ef\u4ee5\u53ca\u6642\u767c\u73fe\u4fb5\u6b0a\u884c\u70ba\uff0c\u5c0d\u4fb5\u6b0a\u884c\u70ba\u9032\u884c\u9810\u8b66\u548c\u8655\u7406\uff0c\u4fdd\u8b77\u5546\u6a19\u6b0a\u76ca\u3002\u5546\u6a19\u6388\u6b0a\u53ef\u4ee5\u8b93\u4f01\u696d\u5728\u4e00\u5b9a\u7bc4\u570d\u5167\u6388\u6b0a\u4ed6\u4eba\u4f7f\u7528\u5546\u6a19\uff0c\u5be6\u73fe\u5546\u696d\u50f9\u503c\u7684\u6700\u5927\u5316\u3002\u5546\u6a19\u4fdd\u8b77\u8a34\u8a1f\u662f\u6307\u5728\u5546\u6a19\u6b0a\u76ca\u53d7\u5230\u4fb5\u5bb3\u6642\uff0c\u900f\u904e\u6cd5\u5f8b\u9014\u5f91\u4fdd\u8b77\u81ea\u8eab\u7684\u5546\u6a19\u6b0a\u76ca\u3002<\/p>\n<p>\u7e3d\u4e4b\uff0c\u5546\u6a19\u4fdd\u8b77\u5c0d\u4f01\u696d\u975e\u5e38\u91cd\u8981\uff0c\u80fd\u5920\u7dad\u8b77\u4f01\u696d\u7684\u5408\u6cd5\u6b0a\u76ca\u548c\u5546\u696d\u50f9\u503c\uff0c\u4fdd\u8b77\u4f01\u696d\u7684\u54c1\u724c\u5f62\u8c61\u548c\u5e02\u5834\u7af6\u722d\u529b\uff0c\u63d0\u9ad8\u4f01\u696d\u7684\u7d93\u6fdf\u6548\u76ca\u548c\u793e\u6703\u6548\u76ca\u3002\u56e0\u6b64\uff0c\u4f01\u696d\u61c9\u8a72\u91cd\u8996\u5546\u6a19\u4fdd\u8b77\uff0c\u7a4d\u6975\u57f7\u884c\u5546\u6a19\u4fdd\u8b77\u63aa\u65bd\uff0c\u4e26\u5b9a\u671f\u6aa2\u67e5\u5546\u6a19\u6b0a\u76ca\uff0c\u78ba\u4fdd\u5546\u6a19\u7684\u7368\u7acb\u6027\u3001\u7a69\u5b9a\u6027\u548c\u6301\u7e8c\u6027\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u860b\u679c\u516c\u53f8\u7684\u860b\u679c\u5546\u6a19\u662f\u5176\u91cd\u8981\u7684\u54c1\u724c\u6a19\u8a8c\uff0c\u5546\u6a19\u4fdd\u8b77\u80fd\u5920\u78ba\u4fdd\u7af6\u722d\u5c0d\u624b\u4e0d\u5f97\u64c5\u81ea\u4f7f\u7528\u985e\u4f3c\u7684\u5546\u6a19\uff0c\u4ee5\u514d\u6d88\u8cbb\u8005\u6df7\u6dc6\u54c1\u724c\uff0c\u640d\u5bb3\u860b\u679c\u516c\u53f8\u7684\u5546\u696d\u5229\u76ca\u3002\u5546\u6a19\u4fdd\u8b77\u4e5f\u53ef\u4ee5\u8b93\u6d88\u8cbb\u8005\u5c0d\u860b\u679c\u54c1\u724c\u7522\u751f\u8a8d\u77e5\u548c\u4fe1\u4efb\uff0c\u63d0\u9ad8\u5176\u54c1\u724c\u5fe0\u8aa0\u5ea6\u3002\u6b64\u5916\uff0c\u50cfNike\u3001Adidas\u7b49\u570b\u969b\u77e5\u540d\u54c1\u724c\u4e5f\u5927\u529b\u4fdd\u8b77\u5176\u5546\u6a19\u6b0a\u76ca\uff0c\u9632\u6b62\u5047\u5192\u54c1\u724c\u7684\u51fa\u73fe\uff0c\u4fdd\u8b77\u54c1\u724c\u5f62\u8c61\u548c\u5e02\u5834\u4fe1\u8b7d\u3002\u56e0\u6b64\uff0c\u5546\u6a19\u4fdd\u8b77\u5c0d\u4f01\u696d\u975e\u5e38\u91cd\u8981\uff0c\u80fd\u5920\u78ba\u4fdd\u5176\u5546\u696d\u50f9\u503c\u548c\u5e02\u5834\u5730\u4f4d\u3002<\/p>\n<h4><span 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