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<a href='https:\/\/fujipro.org\/zh\/b2c%e6%98%af%e4%bb%80%e9%ba%bc%e6%84%8f%e6%80%9d%ef%bc%9f\/' target='_blank' rel=\"noopener\">B2C\u662f\u4ec0\u9ebc\u610f\u601d\uff1f\u89e3\u6790\u4f01\u696d\u5c0d\u6d88\u8cbb\u8005\u7684\u5546\u696d\u6a21\u5f0f\u53ca\u5176\u5728\u96fb\u5b50\u5546\u52d9\u4e0a\u7684\u61c9\u7528<\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" >\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" 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title=\"\u5546\u696d\u6a21\u5f0f \u6709\u5e7e\u7a2e\uff1f\u7d50\u8ad6\">\u5546\u696d\u6a21\u5f0f \u6709\u5e7e\u7a2e\uff1f\u7d50\u8ad6<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/fujipro.org\/zh\/%e5%95%86%e6%a5%ad%e6%a8%a1%e5%bc%8f-%e6%9c%89%e5%b9%be%e7%a8%ae%ef%bc%9f\/#%E5%95%86%E6%A5%AD%E6%A8%A1%E5%BC%8F_%E6%9C%89%E5%B9%BE%E7%A8%AE%EF%BC%9F_%E5%B8%B8%E8%A6%8B%E5%95%8F%E9%A1%8C%E5%BF%AB%E9%80%9FFAQ\" title=\" \u5546\u696d\u6a21\u5f0f \u6709\u5e7e\u7a2e\uff1f \u5e38\u898b\u554f\u984c\u5feb\u901fFAQ\"> \u5546\u696d\u6a21\u5f0f \u6709\u5e7e\u7a2e\uff1f \u5e38\u898b\u554f\u984c\u5feb\u901fFAQ<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/fujipro.org\/zh\/%e5%95%86%e6%a5%ad%e6%a8%a1%e5%bc%8f-%e6%9c%89%e5%b9%be%e7%a8%ae%ef%bc%9f\/#1_%E5%95%86%E6%A5%AD%E6%A8%A1%E5%BC%8F%E6%9C%89%E5%B9%BE%E7%A8%AE%EF%BC%9F\" title=\"1. \u5546\u696d\u6a21\u5f0f\u6709\u5e7e\u7a2e\uff1f\">1. \u5546\u696d\u6a21\u5f0f\u6709\u5e7e\u7a2e\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/fujipro.org\/zh\/%e5%95%86%e6%a5%ad%e6%a8%a1%e5%bc%8f-%e6%9c%89%e5%b9%be%e7%a8%ae%ef%bc%9f\/#2_B2C%E3%80%81C2C%E3%80%81B2B_%E5%92%8C_C2B_%E9%80%99%E5%9B%9B%E7%A8%AE%E5%95%86%E6%A5%AD%E6%A8%A1%E5%BC%8F%E6%9C%89%E4%BD%95%E4%B8%8D%E5%90%8C%EF%BC%9F\" title=\"2. B2C\u3001C2C\u3001B2B \u548c C2B \u9019\u56db\u7a2e\u5546\u696d\u6a21\u5f0f\u6709\u4f55\u4e0d\u540c\uff1f\">2. B2C\u3001C2C\u3001B2B \u548c C2B \u9019\u56db\u7a2e\u5546\u696d\u6a21\u5f0f\u6709\u4f55\u4e0d\u540c\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/fujipro.org\/zh\/%e5%95%86%e6%a5%ad%e6%a8%a1%e5%bc%8f-%e6%9c%89%e5%b9%be%e7%a8%ae%ef%bc%9f\/#3_%E5%9C%A8%E9%80%99%E5%9B%9B%E7%A8%AE%E5%95%86%E6%A5%AD%E6%A8%A1%E5%BC%8F%E4%B8%AD%EF%BC%8C%E5%93%AA%E4%B8%80%E7%A8%AE%E6%9C%80%E9%81%A9%E5%90%88%E6%88%91%EF%BC%9F\" title=\"3. \u5728\u9019\u56db\u7a2e\u5546\u696d\u6a21\u5f0f\u4e2d\uff0c\u54ea\u4e00\u7a2e\u6700\u9069\u5408\u6211\uff1f\">3. \u5728\u9019\u56db\u7a2e\u5546\u696d\u6a21\u5f0f\u4e2d\uff0c\u54ea\u4e00\u7a2e\u6700\u9069\u5408\u6211\uff1f<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"B2C_%E5%95%86%E6%A5%AD%E6%A8%A1%E5%BC%8F%EF%BC%9A%E4%BB%A5%E6%B6%88%E8%B2%BB%E8%80%85%E7%82%BA%E4%B8%AD%E5%BF%83%E7%9A%84%E7%87%9F%E5%88%A9%E6%A8%A1%E5%BC%8F\"><\/span><b>B2C \u5546\u696d\u6a21\u5f0f\uff1a\u4ee5\u6d88\u8cbb\u8005\u70ba\u4e2d\u5fc3\u7684\u71df\u5229\u6a21\u5f0f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>B2C\uff08Business to Consumer\uff09\u5546\u696d\u6a21\u5f0f\u662f\u6307\u4f01\u696d\u76f4\u63a5\u5411\u6700\u7d42\u6d88\u8cbb\u8005\u92b7\u552e\u7522\u54c1\u6216\u670d\u52d9\u3002\u9019\u7a2e\u5546\u696d\u6a21\u5f0f\u7684\u512a\u52e2\u5728\u65bc\u4f01\u696d\u53ef\u4ee5\u66f4\u76f4\u63a5\u5730\u77ad\u89e3\u6d88\u8cbb\u8005\u9700\u6c42\uff0c\u4e26\u63d0\u4f9b\u66f4\u5177\u91dd\u5c0d\u6027\u7684\u7522\u54c1\u6216\u670d\u52d9\u3002\u540c\u6642\uff0c\u7531\u65bc\u4f01\u696d\u53ef\u4ee5\u76f4\u63a5\u8207\u6d88\u8cbb\u8005\u4e92\u52d5\uff0c\u56e0\u6b64\u53ef\u4ee5\u5efa\u7acb\u66f4\u7dca\u5bc6\u7684\u5ba2\u6236\u95dc\u4fc2\uff0c\u5f9e\u800c\u63d0\u9ad8\u9867\u5ba2\u5fe0\u8aa0\u5ea6\u548c\u54c1\u724c\u77e5\u540d\u5ea6\u3002<\/p>\n<p>B2C \u4f01\u696d\u7684\u71df\u5229\u6a21\u5f0f\u901a\u5e38\u5305\u62ec\u4ee5\u4e0b\u5e7e\u7a2e\uff1a<\/p>\n<p> <b>\u92b7\u552e\u7522\u54c1\u6216\u670d\u52d9\uff1a<\/b>B2C \u4f01\u696d\u53ef\u4ee5\u901a\u904e\u92b7\u552e\u7522\u54c1\u6216\u670d\u52d9\u76f4\u63a5\u7372\u5f97\u6536\u5165\u3002<br \/>\n <b>\u5ee3\u544a\uff1a<\/b>B2C \u4f01\u696d\u53ef\u4ee5\u901a\u904e\u5728\u81ea\u5df1\u7684\u7db2\u7ad9\u6216\u61c9\u7528\u7a0b\u5f0f\u4e0a\u5c55\u793a\u5ee3\u544a\u4f86\u7372\u5f97\u6536\u5165\u3002<br \/>\n <b>\u8a02\u95b1\uff1a<\/b>B2C \u4f01\u696d\u53ef\u4ee5\u63d0\u4f9b\u8a02\u95b1\u670d\u52d9\uff0c\u8b93\u6d88\u8cbb\u8005\u5b9a\u671f\u652f\u4ed8\u8cbb\u7528\u4ee5\u7372\u5f97\u7522\u54c1\u6216\u670d\u52d9\u3002<br \/>\n <b>\u50ad\u91d1\uff1a<\/b>B2C \u4f01\u696d\u53ef\u4ee5\u901a\u904e\u5411\u5176\u4ed6\u4f01\u696d\u6216\u500b\u4eba\u92b7\u552e\u7522\u54c1\u6216\u670d\u52d9\u800c\u7372\u5f97\u50ad\u91d1\u3002<\/p>\n<p>B2C \u4f01\u696d\u5728\u71df\u904b\u6642\u4e5f\u9762\u81e8\u8457\u4e00\u4e9b\u6311\u6230\uff0c\u4f8b\u5982\uff1a<\/p>\n<p> <b>\u7af6\u722d\u6fc0\u70c8\uff1a<\/b>B2C \u5e02\u5834\u901a\u5e38\u7af6\u722d\u6fc0\u70c8\uff0c\u4f01\u696d\u9700\u8981\u4e0d\u65b7\u5275\u65b0\u624d\u80fd\u5728\u5e02\u5834\u4e2d\u812b\u7a4e\u800c\u51fa\u3002<br \/>\n <b>\u6d88\u8cbb\u8005\u9700\u6c42\u8b8a\u5316\u5feb\u901f\uff1a<\/b>\u6d88\u8cbb\u8005\u7684\u9700\u6c42\u8b8a\u5316\u5feb\u901f\uff0c\u4f01\u696d\u9700\u8981\u4e0d\u65b7\u8abf\u6574\u7522\u54c1\u6216\u670d\u52d9\u4ee5\u6eff\u8db3\u6d88\u8cbb\u8005\u7684\u9700\u6c42\u3002<br \/>\n <b>\u7372\u5ba2\u6210\u672c\u9ad8\u6602\uff1a<\/b>B2C \u4f01\u696d\u9700\u8981\u82b1\u8cbb\u5927\u91cf\u6210\u672c\u624d\u80fd\u7372\u5f97\u65b0\u7684\u6d88\u8cbb\u8005\u3002<\/p>\n<p>\u5118\u7ba1\u9762\u81e8\u8457\u9019\u4e9b\u6311\u6230\uff0cB2C \u5546\u696d\u6a21\u5f0f\u4ecd\u7136\u662f\u4f01\u696d\u7372\u5229\u7684\u4e3b\u8981\u65b9\u5f0f\u4e4b\u4e00\u3002\u4f01\u696d\u53ef\u4ee5\u901a\u904e\u9078\u64c7\u5408\u9069\u7684\u7522\u54c1\u6216\u670d\u52d9\u3001\u5b9a\u4f4d\u6b63\u78ba\u7684\u6d88\u8cbb\u8005\u7fa3\u9ad4\u3001\u5efa\u7acb\u6709\u6548\u7684\u71df\u92b7\u7b56\u7565\u7b49\u65b9\u5f0f\u4f86\u63d0\u9ad8 B2C \u5546\u696d\u6a21\u5f0f\u7684\u6210\u529f\u7387\u3002<\/p>\n<p><iframe title=\"\u738b\u51b2 - \u5546\u4e1a\u6a21\u5f0f\u76f4\u64ad\u8bfe (8)\" width=\"1290\" height=\"968\" src=\"https:\/\/www.youtube.com\/embed\/yIB1v7WSXaY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<h2><span class=\"ez-toc-section\" id=\"C2C_%E5%95%86%E6%A5%AD%E6%A8%A1%E5%BC%8F%EF%BC%9A%E6%B6%88%E8%B2%BB%E8%80%85%E4%B9%8B%E9%96%93%E7%9A%84%E4%BA%A4%E6%98%93\"><\/span>C2C \u5546\u696d\u6a21\u5f0f\uff1a\u6d88\u8cbb\u8005\u4e4b\u9593\u7684\u4ea4\u6613<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>C2C \u5546\u696d\u6a21\u5f0f\uff0c\u9867\u540d\u601d\u7fa9\uff0c\u662f\u6307\u6d88\u8cbb\u8005\u8207\u6d88\u8cbb\u8005\u4e4b\u9593\u7684\u76f4\u63a5\u4ea4\u6613\u3002\u5728\u9019\u7a2e\u5546\u696d\u6a21\u5f0f\u4e2d\uff0c\u4f01\u696d\u6216\u5e73\u53f0\u50c5\u63d0\u4f9b\u4e00\u500b\u4ea4\u6613\u5e73\u53f0\u6216\u5a92\u4ecb\uff0c\u64ae\u5408\u6d88\u8cbb\u8005\u4e4b\u9593\u7684\u4ea4\u6613\uff0c\u4e26\u5f9e\u4e2d\u6536\u53d6\u624b\u7e8c\u8cbb\u6216\u50ad\u91d1\u3002C2C \u5546\u696d\u6a21\u5f0f\u7684\u5178\u578b\u4ee3\u8868\u6709\u96fb\u5b50\u5546\u52d9\u5e73\u53f0\u3001\u62cd\u8ce3\u7db2\u7ad9\u3001\u4e8c\u624b\u4ea4\u6613\u5e73\u53f0\u548c\u5171\u4eab\u7d93\u6fdf\u5e73\u53f0\u7b49\u3002<\/p>\n<p>C2C \u5546\u696d\u6a21\u5f0f\u7684\u512a\u9ede\u5728\u65bc\uff1a<\/p>\n<p> \u964d\u4f4e\u4ea4\u6613\u6210\u672c\uff1a \u7531\u65bc\u6d88\u8cbb\u8005\u4e4b\u9593\u76f4\u63a5\u4ea4\u6613\uff0c\u7701\u53bb\u4e86\u4e2d\u9593\u5546\u7684\u74b0\u7bc0\uff0c\u56e0\u6b64\u53ef\u4ee5\u964d\u4f4e\u4ea4\u6613\u6210\u672c\u3002<br \/>\n \u589e\u52a0\u4ea4\u6613\u6548\u7387\uff1a C2C \u5e73\u53f0\u901a\u5e38\u63d0\u4f9b\u9ad8\u6548\u7684\u641c\u7d22\u3001\u5339\u914d\u548c\u652f\u4ed8\u529f\u80fd\uff0c\u53ef\u4ee5\u8b93\u6d88\u8cbb\u8005\u5feb\u901f\u3001\u65b9\u4fbf\u5730\u627e\u5230\u5408\u9069\u7684\u5546\u54c1\u6216\u670d\u52d9\uff0c\u4e26\u5b8c\u6210\u4ea4\u6613\u3002<br \/>\n \u64f4\u5927\u4ea4\u6613\u7bc4\u570d\uff1a C2C \u5e73\u53f0\u53ef\u4ee5\u5c07\u6d88\u8cbb\u8005\u8207\u6d88\u8cbb\u8005\u4e4b\u9593\u7684\u4ea4\u6613\u7bc4\u570d\u64f4\u5c55\u5230\u5168\u7403\uff0c\u5f9e\u800c\u70ba\u6d88\u8cbb\u8005\u63d0\u4f9b\u4e86\u66f4\u591a\u7684\u9078\u64c7\u3002<br \/>\n \u63d0\u9ad8\u4ea4\u6613\u900f\u660e\u5ea6\uff1a C2C \u5e73\u53f0\u901a\u5e38\u6703\u63d0\u4f9b\u8cb7\u8ce3\u96d9\u65b9\u7684\u8a55\u50f9\u548c\u4fe1\u7528\u4fe1\u606f\uff0c\u53ef\u4ee5\u63d0\u9ad8\u4ea4\u6613\u7684\u900f\u660e\u5ea6\uff0c\u6e1b\u5c11\u4ea4\u6613\u6b3a\u8a50\u7684\u98a8\u96aa\u3002<\/p>\n<p>C2C \u5546\u696d\u6a21\u5f0f\u7684\u7f3a\u9ede\u4e3b\u8981\u9ad4\u73fe\u5728\uff1a<\/p>\n<p> \u4ea4\u6613\u8cea\u91cf\u96e3\u4ee5\u4fdd\u8b49\uff1a \u7531\u65bc C2C \u5e73\u53f0\u4e0a\u4ea4\u6613\u7684\u5546\u54c1\u6216\u670d\u52d9\u901a\u5e38\u6c92\u6709\u7d93\u904e\u56b4\u683c\u7684\u8cea\u91cf\u628a\u95dc\uff0c\u56e0\u6b64\u4ea4\u6613\u8cea\u91cf\u96e3\u4ee5\u4fdd\u8b49\u3002<br \/>\n \u7dad\u6b0a\u6210\u672c\u9ad8\uff1a \u5982\u679c\u4ea4\u6613\u767c\u751f\u7cfe\u7d1b\uff0c\u6d88\u8cbb\u8005\u5f88\u96e3\u627e\u5230\u5e73\u53f0\u4ee5\u5916\u7684\u7b2c\u4e09\u65b9\u9032\u884c\u7dad\u6b0a\u3002<br \/>\n \u5e02\u5834\u7af6\u722d\u6fc0\u70c8\uff1a C2C \u5e73\u53f0\u4e0a\u7684\u7af6\u722d\u901a\u5e38\u975e\u5e38\u6fc0\u70c8\uff0c\u8ce3\u5bb6\u70ba\u4e86\u5438\u5f15\u6d88\u8cbb\u8005\uff0c\u5f80\u5f80\u6703\u63a1\u53d6\u4f4e\u50f9\u7b56\u7565\uff0c\u9019\u53ef\u80fd\u6703\u5c0e\u81f4\u50f9\u683c\u6230\u3002<br \/>\n \u5e73\u53f0\u4f9d\u8cf4\u6027\u5f37\uff1a C2C \u5e73\u53f0\u7684\u904b\u71df\u80fd\u529b\u548c\u4fe1\u8b7d\u76f4\u63a5\u5f71\u97ff\u5230\u6d88\u8cbb\u8005\u7684\u4ea4\u6613\u9ad4\u9a57\uff0c\u56e0\u6b64\u5e73\u53f0\u4f9d\u8cf4\u6027\u8f03\u5f37\u3002<\/p>\n<div class=\"image-container\">\n<img decoding=\"async\" src=\"https:\/\/images.unsplash.com\/photo-1550418290-a8d86ad674a6?crop=entropy&#038;cs=tinysrgb&#038;fit=max&#038;fm=jpg&#038;ixid=M3w0NzUyMTB8MHwxfHNlYXJjaHwxMDl8fG1hcmtldGluZ3xlbnwwfDB8fHwxNzAyNjk0OTY4fDA&#038;ixlib=rb-4.0.3&#038;q=80&#038;w=1080\" alt=\"\u5546\u696d\u6a21\u5f0f \u6709\u5e7e\u7a2e\uff1f\" \/><\/p>\n<p class=\"image-caption\">\u5546\u696d\u6a21\u5f0f \u6709\u5e7e\u7a2e\uff1f. Photos provided by unsplash<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E5%95%86%E6%A5%AD%E6%A8%A1%E5%BC%8F%E8%A7%A3%E6%9E%90%EF%BC%9A%E6%8E%A2%E7%A9%B6B2B%E8%88%87C2B%E7%9A%84%E5%95%86%E6%A5%AD%E6%A8%A1%E5%BC%8F%E5%B7%AE%E7%95%B0\"><\/span>\u5546\u696d\u6a21\u5f0f\u89e3\u6790\uff1a\u63a2\u7a76B2B\u8207C2B\u7684\u5546\u696d\u6a21\u5f0f\u5dee\u7570<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5728\u63a2\u8a0e\u5b8cB2C\u8207C2C\u5546\u696d\u6a21\u5f0f\u5f8c\uff0c\u6211\u5011\u5c07\u76ee\u5149\u8f49\u5411B2B\u8207C2B\u5546\u696d\u6a21\u5f0f\uff0c\u9019\u5169\u7a2e\u5546\u696d\u6a21\u5f0f\u540c\u6a23\u503c\u5f97\u63a2\u7a76\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"B2B%E5%95%86%E6%A5%AD%E6%A8%A1%E5%BC%8F%EF%BC%9A%E4%BC%81%E6%A5%AD%E8%88%87%E4%BC%81%E6%A5%AD%E4%B9%8B%E9%96%93%E7%9A%84%E4%BA%A4%E6%98%93\"><\/span>B2B\u5546\u696d\u6a21\u5f0f\uff1a\u4f01\u696d\u8207\u4f01\u696d\u4e4b\u9593\u7684\u4ea4\u6613<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>B2B\uff08Business to Business\uff09\u5546\u696d\u6a21\u5f0f\u662f\u6307\u4f01\u696d\u8207\u4f01\u696d\u4e4b\u9593\u7684\u4ea4\u6613\u3002\u5728\u9019\u7a2e\u6a21\u5f0f\u4e2d\uff0c\u4f9b\u61c9\u5546\u5411\u5176\u4ed6\u4f01\u696d\u92b7\u552e\u7522\u54c1\u6216\u670d\u52d9\uff0c\u800c\u8cfc\u8cb7\u8005\u5247\u5c07\u9019\u4e9b\u7522\u54c1\u6216\u670d\u52d9\u7528\u65bc\u5176\u81ea\u8eab\u7684\u696d\u52d9\u71df\u904b\u6216\u751f\u7522\u3002B2B\u5546\u696d\u6a21\u5f0f\u5e38\u898b\u65bc\u5de5\u696d\u3001\u88fd\u9020\u3001\u6279\u767c\u548c\u670d\u52d9\u7b49\u884c\u696d\u3002\u901a\u5e38\u60c5\u6cc1\u4e0b\uff0cB2B\u4ea4\u6613\u7684\u91d1\u984d\u8f03\u5927\uff0c\u8cfc\u8cb7\u9031\u671f\u8f03\u9577\uff0c\u4e14\u9700\u8981\u7d93\u904e\u56b4\u683c\u7684\u9a57\u8b49\u548c\u5be9\u67e5\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"C2B%E5%95%86%E6%A5%AD%E6%A8%A1%E5%BC%8F%EF%BC%9A%E6%B6%88%E8%B2%BB%E8%80%85%E5%B0%8D%E4%BC%81%E6%A5%AD%E7%9A%84%E4%BA%A4%E6%98%93\"><\/span>C2B\u5546\u696d\u6a21\u5f0f\uff1a\u6d88\u8cbb\u8005\u5c0d\u4f01\u696d\u7684\u4ea4\u6613<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>C2B\uff08Consumer to Business\uff09\u5546\u696d\u6a21\u5f0f\u662f\u6307\u6d88\u8cbb\u8005\u5411\u4f01\u696d\u92b7\u552e\u7522\u54c1\u6216\u670d\u52d9\u3002\u5728\u9019\u7a2e\u6a21\u5f0f\u4e2d\uff0c\u6d88\u8cbb\u8005\u5c07\u5176\u64c1\u6709\u7684\u7522\u54c1\u6216\u670d\u52d9\u51fa\u552e\u7d66\u4f01\u696d\uff0c\u800c\u4f01\u696d\u5247\u5c07\u9019\u4e9b\u7522\u54c1\u6216\u670d\u52d9\u7528\u65bc\u5176\u81ea\u8eab\u7684\u696d\u52d9\u71df\u904b\u3002C2B\u5546\u696d\u6a21\u5f0f\u5e38\u898b\u65bc\u4e8c\u624b\u5546\u54c1\u4ea4\u6613\u3001\u77e5\u8b58\u5171\u4eab\u3001\u6280\u80fd\u5171\u4eab\u548c\u7dda\u4e0a\u670d\u52d9\u7b49\u884c\u696d\u3002\u901a\u5e38\u60c5\u6cc1\u4e0b\uff0cC2B\u4ea4\u6613\u7684\u91d1\u984d\u8f03\u5c0f\uff0c\u8cfc\u8cb7\u9031\u671f\u8f03\u77ed\uff0c\u4e14\u4e0d\u9700\u8981\u7d93\u904e\u56b4\u683c\u7684\u9a57\u8b49\u548c\u5be9\u67e5\u3002<\/p>\n<p>\u901a\u904e\u4ee5\u4e0a\u5c0dB2B\u548cC2B\u5546\u696d\u6a21\u5f0f\u7684\u5206\u6790\uff0c\u6211\u5011\u53ef\u4ee5\u767c\u73fe\u9019\u5169\u7a2e\u5546\u696d\u6a21\u5f0f\u5177\u6709\u986f\u8457\u7684\u5dee\u7570\u3002B2B\u5546\u696d\u6a21\u5f0f\u66f4\u6ce8\u91cd\u4f01\u696d\u4e4b\u9593\u7684\u5408\u4f5c\u548c\u4e92\u60e0\uff0c\u800cC2B\u5546\u696d\u6a21\u5f0f\u5247\u66f4\u6ce8\u91cd\u6d88\u8cbb\u8005\u8207\u4f01\u696d\u4e4b\u9593\u7684\u4e92\u52d5\u548c\u53c3\u8207\u3002\u5728\u9078\u64c7\u5408\u9069\u7684\u5546\u696d\u6a21\u5f0f\u6642\uff0c\u4f01\u696d\u61c9\u6839\u64da\u81ea\u8eab\u7684\u7522\u54c1\u6216\u670d\u52d9\u7279\u9ede\u3001\u76ee\u6a19\u5e02\u5834\u3001\u7af6\u722d\u74b0\u5883\u548c\u8cc7\u6e90\u72c0\u6cc1\u7b49\u56e0\u7d20\u9032\u884c\u7d9c\u5408\u8003\u616e\u3002<\/p>\n<table border='1'>\n<caption><strong>\u5546\u696d\u6a21\u5f0f\u89e3\u6790\uff1a\u63a2\u7a76B2B\u8207C2B\u7684\u5546\u696d\u6a21\u5f0f\u5dee\u7570<\/strong><\/caption>\n<tr>\n<th colspan=\"2\">\u5546\u696d\u6a21\u5f0f<\/th>\n<\/tr>\n<tr>\n<th>B2B\uff08Business to Business\uff09<\/th>\n<th>C2B\uff08Consumer to Business\uff09<\/th>\n<\/tr>\n<tr>\n<td>\u4f01\u696d\u8207\u4f01\u696d\u4e4b\u9593\u7684\u4ea4\u6613<\/td>\n<td>\u6d88\u8cbb\u8005\u5411\u4f01\u696d\u92b7\u552e\u7522\u54c1\u6216\u670d\u52d9<\/td>\n<\/tr>\n<tr>\n<td>\u4f9b\u61c9\u5546\u5411\u5176\u4ed6\u4f01\u696d\u92b7\u552e\u7522\u54c1\u6216\u670d\u52d9<\/td>\n<td>\u6d88\u8cbb\u8005\u5c07\u5176\u64c1\u6709\u7684\u7522\u54c1\u6216\u670d\u52d9\u51fa\u552e\u7d66\u4f01\u696d<\/td>\n<\/tr>\n<tr>\n<td>\u4f01\u696d\u4e4b\u9593\u7684\u5408\u4f5c\u548c\u4e92\u60e0<\/td>\n<td>\u6d88\u8cbb\u8005\u8207\u4f01\u696d\u4e4b\u9593\u7684\u4e92\u52d5\u548c\u53c3\u8207<\/td>\n<\/tr>\n<tr>\n<td>\u5e38\u898b\u65bc\u5de5\u696d\u3001\u88fd\u9020\u3001\u6279\u767c\u548c\u670d\u52d9\u7b49\u884c\u696d<\/td>\n<td>\u5e38\u898b\u65bc\u4e8c\u624b\u5546\u54c1\u4ea4\u6613\u3001\u77e5\u8b58\u5171\u4eab\u3001\u6280\u80fd\u5171\u4eab\u548c\u7dda\u4e0a\u670d\u52d9\u7b49\u884c\u696d<\/td>\n<\/tr>\n<tr>\n<td>\u4ea4\u6613\u91d1\u984d\u8f03\u5927\uff0c\u8cfc\u8cb7\u9031\u671f\u8f03\u9577\uff0c\u9700\u8981\u7d93\u904e\u56b4\u683c\u7684\u9a57\u8b49\u548c\u5be9\u67e5<\/td>\n<td>\u4ea4\u6613\u91d1\u984d\u8f03\u5c0f\uff0c\u8cfc\u8cb7\u9031\u671f\u8f03\u77ed\uff0c\u4e0d\u9700\u8981\u7d93\u904e\u56b4\u683c\u7684\u9a57\u8b49\u548c\u5be9\u67e5<\/td>\n<\/tr>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"%E5%89%96%E6%9E%90%E5%9B%9B%E9%A1%9E%E5%95%86%E6%A5%AD%E6%A8%A1%E5%BC%8F%EF%BC%9A%E7%9E%AD%E8%A7%A3%E4%B8%8D%E5%90%8C%E5%95%86%E6%A5%AD%E6%A8%A1%E5%BC%8F%E7%9A%84%E9%81%8B%E4%BD%9C%E6%96%B9%E5%BC%8F%E5%92%8C%E5%84%AA%E5%8B%A2\"><\/span><b>\u5256\u6790\u56db\u985e\u5546\u696d\u6a21\u5f0f\uff1a\u77ad\u89e3\u4e0d\u540c\u5546\u696d\u6a21\u5f0f\u7684\u904b\u4f5c\u65b9\u5f0f\u548c\u512a\u52e2<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5728\u5546\u696d\u4e16\u754c\u4e2d\uff0c\u4f01\u696d\u63a1\u7528\u591a\u7a2e\u591a\u6a23\u7684\u5546\u696d\u6a21\u5f0f\u4f86\u5275\u9020\u50f9\u503c\u3001\u8cfa\u53d6\u5229\u6f64\u3002\u6bcf\u7a2e\u5546\u696d\u6a21\u5f0f\u90fd\u6709\u5176\u7368\u7279\u7684\u64cd\u4f5c\u65b9\u5f0f\u548c\u512a\u52e2\uff0c\u4f01\u696d\u5fc5\u9808\u6839\u64da\u81ea\u8eab\u60c5\u6cc1\u9078\u64c7\u5408\u9069\u7684\u5546\u696d\u6a21\u5f0f\uff0c\u624d\u80fd\u5728\u5e02\u5834\u4e0a\u812b\u7a4e\u800c\u51fa\u3001\u7372\u5f97\u6210\u529f\u3002<\/p>\n<p>\u4f01\u696d\u5728\u9078\u64c7\u5546\u696d\u6a21\u5f0f\u6642\uff0c\u9700\u8981\u8003\u616e\u4ee5\u4e0b\u5e7e\u500b\u56e0\u7d20\uff1a<\/p>\n<p> <b>\u76ee\u6a19\u5ba2\u6236\uff1a<\/b>\u4f01\u696d\u5fc5\u9808\u660e\u78ba\u81ea\u5df1\u7684\u76ee\u6a19\u5ba2\u6236\u662f\u8ab0\uff0c\u4ed6\u5011\u7684\u9700\u6c42\u548c\u504f\u597d\u662f\u4ec0\u9ebc\u3002\u53ea\u6709\u77ad\u89e3\u76ee\u6a19\u5ba2\u6236\uff0c\u4f01\u696d\u624d\u80fd\u63d0\u4f9b\u7b26\u5408\u4ed6\u5011\u9700\u6c42\u7684\u7522\u54c1\u6216\u670d\u52d9\uff0c\u5f9e\u800c\u7372\u5f97\u5e02\u5834\u8a8d\u53ef\u3002<br \/>\n <b>\u7522\u54c1\u6216\u670d\u52d9\uff1a<\/b>\u4f01\u696d\u9700\u8981\u4ed4\u7d30\u8a55\u4f30\u81ea\u5df1\u7684\u7522\u54c1\u0e2b\u0e23\u0e37\u0e2d\u670d\u52d9\uff0c\u5b83\u5011\u7684\u512a\u52e2\u548c\u52a3\u52e2\u662f\u4ec0\u9ebc\u3002\u53ea\u6709\u77ad\u89e3\u81ea\u5df1\u7684\u7522\u54c1\u6216\u670d\u52d9\uff0c\u4f01\u696d\u624d\u80fd\u8a2d\u8a08\u51fa\u5408\u9069\u7684\u5546\u696d\u6a21\u5f0f\uff0c\u5c07\u7522\u54c1\u6216\u670d\u52d9\u7684\u512a\u52e2\u767c\u63ee\u5230\u6700\u5927\u3002<br \/>\n <b>\u5e02\u5834\u74b0\u5883\uff1a<\/b>\u4f01\u696d\u9700\u8981\u5c0d\u5e02\u5834\u74b0\u5883\u9032\u884c\u6df1\u5165\u5206\u6790\uff0c\u77ad\u89e3\u5e02\u5834\u9700\u6c42\u3001\u7af6\u722d\u683c\u5c40\u3001\u7d93\u6fdf\u5f62\u52e2\u7b49\u56e0\u7d20\u3002\u53ea\u6709\u77ad\u89e3\u5e02\u5834\u74b0\u5883\uff0c\u4f01\u696d\u624d\u80fd\u9078\u64c7\u5408\u9069\u7684\u5546\u696d\u6a21\u5f0f\uff0c\u505a\u51fa\u6b63\u78ba\u7684\u6c7a\u7b56\u3002<\/p>\n<p>\u57fa\u65bc\u4ee5\u4e0a\u4e09\u500b\u56e0\u7d20\uff0c\u4f01\u696d\u53ef\u4ee5\u9078\u64c7\u9069\u5408\u81ea\u5df1\u7684\u5546\u696d\u6a21\u5f0f\u3002\u4ee5\u4e0b\u4ecb\u7d39\u56db\u7a2e\u5e38\u898b\u7684\u5546\u696d\u6a21\u5f0f\uff0c\u4f9b\u4f01\u696d\u53c3\u8003\uff1a<\/p>\n<p> <b>B2C\u5546\u696d\u6a21\u5f0f\uff08\u4f01\u696d\u5c0d\u6d88\u8cbb\u8005\uff09\uff1a<\/b>B2C\u5546\u696d\u6a21\u5f0f\u662f\u6307\u4f01\u696d\u76f4\u63a5\u5411\u6d88\u8cbb\u8005\u92b7\u552e\u7522\u54c1\u6216\u670d\u52d9\u7684\u5546\u696d\u6a21\u5f0f\u3002B2C\u5546\u696d\u6a21\u5f0f\u7684\u4e3b\u8981\u7279\u9ede\u662f\uff1a\u4f01\u696d\u53ef\u4ee5\u76f4\u63a5\u8207\u6d88\u8cbb\u8005\u5efa\u7acb\u806f\u7e6b\uff0c\u77ad\u89e3\u6d88\u8cbb\u8005\u9700\u6c42\uff0c\u4e26\u6839\u64da\u6d88\u8cbb\u8005\u9700\u6c42\u8abf\u6574\u7522\u54c1\u6216\u670d\u52d9\uff1b\u4f01\u696d\u53ef\u4ee5\u901a\u904e\u591a\u7a2e\u6e20\u9053\u92b7\u552e\u7522\u54c1\u6216\u670d\u52d9\uff0c\u5982\u5be6\u9ad4\u5e97\u3001\u96fb\u5b50\u5546\u52d9\u3001\u76f4\u92b7\u7b49\u3002<br \/>\n <b>B2B\u5546\u696d\u6a21\u5f0f\uff08\u4f01\u696d\u5c0d\u4f01\u696d\uff09\uff1a<\/b>B2B\u5546\u696d\u6a21\u5f0f\u662f\u6307\u4f01\u696d\u5411\u5176\u4ed6\u4f01\u696d\u92b7\u552e\u7522\u54c1\u6216\u670d\u52d9\u7684\u5546\u696d\u6a21\u5f0f\u3002B2B\u5546\u696d\u6a21\u5f0f\u7684\u4e3b\u8981\u7279\u9ede\u662f\uff1a\u4f01\u696d\u4e4b\u9593\u7684\u4ea4\u6613\u901a\u5e38\u91d1\u984d\u8f03\u5927\uff0c\u4ea4\u6613\u9031\u671f\u8f03\u9577\uff1b\u4f01\u696d\u4e4b\u9593\u7684\u4ea4\u6613\u901a\u5e38\u6d89\u53ca\u5230\u8907\u96dc\u7684\u6280\u8853\u6216\u5546\u696d\u689d\u6b3e\uff1b\u4f01\u696d\u4e4b\u9593\u7684\u5408\u4f5c\u5f80\u5f80\u662f\u9577\u671f\u6027\u7684\uff0c\u96d9\u65b9\u90fd\u6709\u5f88\u5f37\u7684\u5408\u4f5c\u610f\u9858\u3002<br \/>\n <b>C2C\u5546\u696d\u6a21\u5f0f\uff08\u6d88\u8cbb\u8005\u5c0d\u6d88\u8cbb\u8005\uff09\uff1a<\/b>C2C\u5546\u696d\u6a21\u5f0f\u662f\u6307\u6d88\u8cbb\u8005\u4e4b\u9593\u76f4\u63a5\u4ea4\u6613\u7684\u5546\u696d\u6a21\u5f0f\u3002C2C\u5546\u696d\u6a21\u5f0f\u7684\u4e3b\u8981\u7279\u9ede\u662f\uff1a\u6d88\u8cbb\u8005\u901a\u904e\u7dda\u4e0a\u6216\u7dda\u4e0b\u5e73\u53f0\u9032\u884c\u4ea4\u6613\uff1b\u4ea4\u6613\u96d9\u65b9\u7684\u5730\u4f4d\u5e73\u7b49\uff0c\u6c92\u6709\u4e2d\u9593\u5546\u4ecb\u5165\uff1b\u4ea4\u6613\u7684\u5546\u54c1\u6216\u670d\u52d9\u7a2e\u985e\u7e41\u591a\uff0c\u50f9\u683c\u4e5f\u5404\u4e0d\u76f8\u540c\u3002<br \/>\n <b>C2B\u5546\u696d\u6a21\u5f0f\uff08\u6d88\u8cbb\u8005\u5c0d\u4f01\u696d\uff09\uff1a<\/b>C2B\u5546\u696d\u6a21\u5f0f\u662f\u6307\u6d88\u8cbb\u8005\u5411\u4f01\u696d\u63d0\u4f9b\u7522\u54c1\u6216\u670d\u52d9\u7684\u5546\u696d\u6a21\u5f0f\u3002C2B\u5546\u696d\u6a21\u5f0f\u7684\u4e3b\u8981\u7279\u9ede\u662f\uff1a\u6d88\u8cbb\u8005\u901a\u904e\u7dda\u4e0a\u6216\u7dda\u4e0b\u5e73\u53f0\u5411\u4f01\u696d\u63d0\u4f9b\u7522\u54c1\u6216\u670d\u52d9\uff1b\u4f01\u696d\u6839\u64da\u6d88\u8cbb\u8005\u7684\u7522\u54c1\u6216\u670d\u52d9\u652f\u4ed8\u5831\u916c\uff1b\u6d88\u8cbb\u8005\u7684\u7522\u54c1\u6216\u670d\u52d9\u53ef\u80fd\u662f\u5275\u610f\u3001\u6280\u8853\u3001\u6578\u64da\u7b49\u65b9\u9762\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%95%86%E6%A5%AD%E6%A8%A1%E5%BC%8F%E4%BB%8B%E7%B4%B9%EF%BC%9A%E8%AA%8D%E8%AD%98%E4%B8%8D%E5%90%8C%E9%A1%9E%E5%9E%8B%E5%95%86%E6%A5%AD%E6%A8%A1%E5%BC%8F%E7%9A%84%E6%95%B8%E9%87%8F%E5%92%8C%E9%A1%9E%E5%9E%8B\"><\/span><b>\u5546\u696d\u6a21\u5f0f\u4ecb\u7d39\uff1a\u8a8d\u8b58\u4e0d\u540c\u985e\u578b\u5546\u696d\u6a21\u5f0f\u7684\u6578\u91cf\u548c\u985e\u578b<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><p>\u5168\u7403\u7d93\u6fdf\u7684\u84ec\u52c3\u767c\u5c55\uff0c\u5404\u884c\u5404\u696d\u7684\u7af6\u722d\u65e5\u76ca\u6fc0\u70c8\uff0c\u4f01\u696d\u8981\u60f3\u5728\u5e02\u5834\u4e0a\u7acb\u65bc\u4e0d\u6557\u4e4b\u5730\uff0c\u5c31\u5fc5\u9808\u5177\u5099\u5b8c\u5584\u7684\u5546\u696d\u6a21\u5f0f\u3002\u5546\u696d\u6a21\u5f0f\u662f\u6307\u4f01\u696d\u70ba\u5275\u9020\u50f9\u503c\u548c\u7372\u53d6\u5229\u6f64\u800c\u8a2d\u8a08\u7684\u4e00\u7cfb\u5217\u6d3b\u52d5\u3002\u77ad\u89e3\u5546\u696d\u6a21\u5f0f\u7684\u7a2e\u985e\uff0c\u4f01\u696d\u624d\u80fd\u6839\u64da\u81ea\u8eab\u512a\u52e2\u9078\u64c7\u5408\u9069\u7684\u6a21\u5f0f\uff0c\u5f9e\u800c\u5be6\u73fe\u53ef\u6301\u7e8c\u767c\u5c55\u3002<\/p><\/p>\n<p><p>\u5546\u696d\u6a21\u5f0f\u53ef\u4ee5\u6709\u5f88\u591a\u7a2e\u5206\u985e\u65b9\u5f0f\uff0c\u5e38\u898b\u7684\u5206\u985e\u65b9\u5f0f\u6709\u4ee5\u4e0b\u5e7e\u7a2e\uff1a<\/p><\/p>\n<p><p>\u4f9d\u7d93\u71df\u4e3b\u9ad4\u5206\u985e\uff0c\u5546\u696d\u6a21\u5f0f\u53ef\u4ee5\u5206\u70ba\u56db\u7a2e\uff1a<\/p><\/p>\n<li><b>B2C \u5546\u696d\u6a21\u5f0f\uff1a<\/b>B2C\u662f\u6307\u4f01\u696d\u76f4\u63a5\u5411\u6d88\u8cbb\u8005\u92b7\u552e\u7522\u54c1\u6216\u670d\u52d9\uff0c\u9019\u7a2e\u6a21\u5f0f\u5e38\u898b\u65bc\u96fb\u5546\u3001\u96f6\u552e\u3001 \u9910\u98f2\u7b49\u884c\u696d\u3002B2C\u5546\u696d\u6a21\u5f0f\u7684\u512a\u9ede\u662f\u80fd\u76f4\u63a5\u9762\u5411\u6d88\u8cbb\u8005\uff0c\u7372\u5f97\u4e00\u624b\u5e02\u5834\u6578\u64da\uff0c\u540c\u6642\u4e5f\u80fd\u8207\u6d88\u8cbb\u8005\u5efa\u7acb\u7dca\u5bc6\u7684\u806f\u7e6b\u3002\u4f46\u662f\u9019\u7a2e\u6a21\u5f0f\u4e5f\u5b58\u5728\u4e00\u4e9b\u52a3\u52e2\uff0c\u6bd4\u5982\u5e02\u5834\u7af6\u722d\u6fc0\u70c8\uff0c\u6210\u672c\u8f03\u9ad8\u3002 <\/li>\n<li><b>B2B \u5546\u696d\u6a21\u5f0f\uff1a<\/b>B2B\u662f\u6307\u4f01\u696d\u5411\u5176\u4ed6\u4f01\u696d\u92b7\u552e\u7522\u54c1\u6216\u670d\u52d9\uff0c\u9019\u7a2e\u6a21\u5f0f\u5e38\u898b\u65bc\u5de5\u696d\u3001\u88fd\u9020\u3001\u79d1\u6280\u7b49\u884c\u696d\u3002B2B\u5546\u696d\u6a21\u5f0f\u7684\u512a\u9ede\u662f\u5e02\u5834\u7a69\u5b9a\uff0c\u5229\u6f64\u7a7a\u9593\u5927\uff0c\u4f46\u662f\u9019\u7a2e\u6a21\u5f0f\u4e5f\u5b58\u5728\u4e00\u4e9b\u52a3\u52e2\uff0c\u6bd4\u5982\u7af6\u722d\u5c0d\u624b\u591a\uff0c\u7522\u54c1\u751f\u547d\u9031\u671f\u77ed\u3002 <\/li>\n<li><b>C2C \u5546\u696d\u6a21\u5f0f\uff1a<\/b>C2C\u662f\u6307\u6d88\u8cbb\u8005\u76f4\u63a5\u5411\u5176\u4ed6\u6d88\u8cbb\u8005\u92b7\u552e\u7522\u54c1\u6216\u670d\u52d9\uff0c\u9019\u7a2e\u6a21\u5f0f\u5e38\u898b\u65bc\u9592\u7f6e\u4ea4\u6613\u3001\u4e8c\u624b\u4ea4\u6613\u3001\u5171\u4eab\u7d93\u6fdf\u7b49\u884c\u696d\u3002C2C\u5546\u696d\u6a21\u5f0f\u7684\u512a\u9ede\u662f\u4ea4\u6613\u6210\u672c\u4f4e\uff0c\u8cc7\u8a0a\u516c\u958b\u900f\u660e\uff0c\u4f46\u662f\u9019\u7a2e\u6a21\u5f0f\u4e5f\u5b58\u5728\u4e00\u4e9b\u52a3\u52e2\uff0c\u6bd4\u5982\u4ea4\u6613\u5b89\u5168\u96e3\u4ee5\u4fdd\u969c\uff0c\u7522\u54c1\u8cea\u91cf\u96e3\u4ee5\u4fdd\u8b49\u3002 <\/li>\n<li><b>C2B \u5546\u696d\u6a21\u5f0f\uff1a<\/b>C2B\u662f\u6307\u6d88\u8cbb\u8005\u5411\u4f01\u696d\u92b7\u552e\u7522\u54c1\u6216\u670d\u52d9\uff0c\u9019\u7a2e\u6a21\u5f0f\u5e38\u898b\u65bc\u773e\u5305\u3001\u7dda\u4e0a\u6295\u7968\u3001\u610f\u898b\u53cd\u994b\u7b49\u884c\u696d\u3002C2B\u5546\u696d\u6a21\u5f0f\u7684\u512a\u9ede\u662f\u80fd\u8b93\u4f01\u696d\u7372\u5f97\u5275\u65b0\u6027\u7684\u60f3\u6cd5\u548c\u89e3\u6c7a\u65b9\u6848\uff0c\u4f46\u662f\u9019\u7a2e\u6a21\u5f0f\u4e5f\u5b58\u5728\u4e00\u4e9b\u52a3\u52e2\uff0c\u6bd4\u5982\u4f01\u696d\u96e3\u4ee5\u63a7\u5236\u7522\u54c1\u6216\u670d\u52d9\u7684\u8cea\u91cf\uff0c\u800c\u4e14\u6d88\u8cbb\u8005\u53ef\u80fd\u6703\u904e\u65bc\u91cd\u8996\u77ed\u671f\u5229\u76ca\u3002 <\/li>\n<p><p>\u4f9d\u50f9\u503c\u5275\u9020\u65b9\u5f0f\u5206\u985e\uff0c\u5546\u696d\u6a21\u5f0f\u53ef\u4ee5\u5206\u70ba\uff1a<\/p><\/p>\n<li><b>\u589e\u503c\u578b\u5546\u696d\u6a21\u5f0f\uff1a<\/b>\u4f01\u696d\u901a\u904e\u5411\u7522\u54c1\u6216\u670d\u52d9\u6dfb\u52a0\u50f9\u503c\u4f86\u5275\u9020\u5229\u6f64\uff0c\u9019\u7a2e\u6a21\u5f0f\u5e38\u898b\u65bc\u88fd\u9020\u696d\u3001\u96f6\u552e\u696d\u3001\u670d\u52d9\u696d\u7b49\u884c\u696d\u3002\u589e\u503c\u578b\u5546\u696d\u6a21\u5f0f\u7684\u512a\u9ede\u662f\u80fd\u70ba\u6d88\u8cbb\u8005\u63d0\u4f9b\u7368\u7279\u50f9\u503c\uff0c\u5f9e\u800c\u7372\u5f97\u66f4\u9ad8\u7684\u5229\u6f64\u3002 <\/li>\n<li><b>\u514d\u8cbb\u589e\u503c\u578b\u5546\u696d\u6a21\u5f0f\uff1a<\/b>\u4f01\u696d\u5411\u6d88\u8cbb\u8005\u63d0\u4f9b\u514d\u8cbb\u7522\u54c1\u6216\u670d\u52d9\uff0c\u7136\u5f8c\u901a\u904e\u5411\u6d88\u8cbb\u8005\u92b7\u552e\u589e\u503c\u670d\u52d9\u6216\u7522\u54c1\u4f86\u5275\u9020\u5229\u6f64\uff0c\u9019\u7a2e\u6a21\u5f0f\u5e38\u898b\u65bc\u7db2\u8def\u7522\u696d\u3001\u904a\u6232\u7522\u696d\u3001\u8edf\u9ad4\u7522\u696d\u7b49\u884c\u696d\u3002\u514d\u8cbb\u589e\u503c\u578b\u5546\u696d\u6a21\u5f0f\u7684\u512a\u9ede\u662f\u53ef\u4ee5\u5feb\u901f\u5438\u5f15\u5927\u91cf\u7528\u6236\uff0c\u4f46\u662f\u9019\u7a2e\u6a21\u5f0f\u4e5f\u5b58\u5728\u4e00\u4e9b\u52a3\u52e2\uff0c\u6bd4\u5982\u7372\u5229\u6a21\u5f0f\u4e0d\u7a69\u5b9a\uff0c\u7528\u6236\u53ef\u80fd\u4e0d\u6703\u70ba\u589e\u503c\u670d\u52d9\u6216\u7522\u54c1\u8cb7\u55ae\u3002 <\/li>\n<li><b>\u8a02\u95b1\u578b\u5546\u696d\u6a21\u5f0f\uff1a<\/b>\u4f01\u696d\u5411\u6d88\u8cbb\u8005\u5b9a\u671f\u6536\u53d6\u8cbb\u7528\u4ee5\u63d0\u4f9b\u7522\u54c1\u6216\u670d\u52d9\uff0c\u9019\u7a2e\u6a21\u5f0f\u5e38\u898b\u65bc\u8edf\u9ad4\u7522\u696d\u3001\u5167\u5bb9\u7522\u696d\u3001\u904a\u6232\u7522\u696d\u7b49\u884c\u696d\u3002\u8a02\u95b1\u578b\u5546\u696d\u6a21\u5f0f\u7684\u512a\u9ede\u662f\u6536\u5165\u7a69\u5b9a\uff0c\u53ef\u9810\u6e2c\u6027\u5f37\u3002\u4f46\u662f\u9019\u7a2e\u6a21\u5f0f\u4e5f\u5b58\u5728\u4e00\u4e9b\u52a3\u52e2\uff0c\u6bd4\u5982\u6d88\u8cbb\u8005\u53ef\u80fd\u6703\u4e2d\u9014\u53d6\u6d88\u8a02\u95b1\u3002 <\/li>\n<li><b>\u5206\u6f64\u578b\u5546\u696d\u6a21\u5f0f\uff1a<\/b>\u4f01\u696d\u901a\u904e\u5411\u5176\u4ed6\u4f01\u696d\u6216\u500b\u4eba\u63d0\u4f9b\u7522\u54c1\u6216\u670d\u52d9\uff0c\u7136\u5f8c\u5f9e\u92b7\u552e\u984d\u4e2d\u62bd\u53d6\u4e00\u5b9a\u6bd4\u4f8b\u7684\u4f63\u91d1\u6216\u5229\u6f64\u4f86\u5275\u9020\u5229\u6f64\uff0c\u9019\u7a2e\u6a21\u5f0f\u5e38\u898b\u65bc\u96fb\u5546\u3001\u5ee3\u544a\u3001\u8edf\u9ad4\u7b49\u884c\u696d\u3002\u5206\u6f64\u578b\u5546\u696d\u6a21\u5f0f\u7684\u512a\u9ede\u662f\u6295\u8cc7\u5c11\uff0c\u98a8\u96aa\u4f4e\uff0c\u4f46\u662f\u9019\u7a2e\u6a21\u5f0f\u4e5f\u5b58\u5728\u4e00\u4e9b\u52a3\u52e2\uff0c\u6bd4\u5982\u5206\u6f64\u6bd4\u4f8b\u53ef\u80fd\u8f03\u4f4e\u3002 <\/li>\n<p><a href=\"https:\/\/greenimpact.cc\/Articles\/detail?cid=1&#038;id=228\" target=\"_blank\" rel=\"noopener\">\u53ef\u4ee5\u53c3\u8003 \u5546\u696d\u6a21\u5f0f \u6709\u5e7e\u7a2e\uff1f<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%95%86%E6%A5%AD%E6%A8%A1%E5%BC%8F_%E6%9C%89%E5%B9%BE%E7%A8%AE%EF%BC%9F%E7%B5%90%E8%AB%96\"><\/span>\u5546\u696d\u6a21\u5f0f \u6709\u5e7e\u7a2e\uff1f\u7d50\u8ad6<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><p>\u5728\u73fe\u4eca\u77ac\u606f\u842c\u8b8a\u7684\u5546\u5834\u4e2d\uff0c\u4f01\u696d\u552f\u6709\u64c1\u6709\u5408\u9069\u7684\u5546\u696d\u6a21\u5f0f\uff0c\u624d\u80fd\u5728\u5e02\u5834\u4e0a\u7acb\u8db3\u4e26\u53d6\u5f97\u6210\u529f\u3002\u800c\u5546\u696d\u6a21\u5f0f\u7684\u985e\u578b\u53ef\u8aaa\u662f\u591a\u7a2e\u591a\u6a23\uff0c\u5728\u672c\u6587\u4e2d\uff0c\u6211\u5011\u4ecb\u7d39\u4e86\u56db\u7a2e\u6700\u5e38\u898b\u7684\u5546\u696d\u6a21\u5f0f\uff0c\u5305\u62ecB2B\u3001B2C\u3001C2B\u548cC2C\u3002\u6bcf\u7a2e\u6a21\u5f0f\u90fd\u6709\u5176\u7368\u7279\u7684\u512a\u52e2\uff0c\u4e5f\u9069\u5408\u4e0d\u540c\u7684\u7522\u696d\u548c\u6d88\u8cbb\u8005\u3002<\/p>\n<p><p>\u5728\u9078\u64c7\u5546\u696d\u6a21\u5f0f\u6642\uff0c\u4f01\u696d\u5fc5\u9808\u7d9c\u5408\u8003\u91cf\u81ea\u8eab\u512a\u52e2\u3001\u7522\u54c1\u6216\u670d\u52d9\u7279\u6027\u3001\u76ee\u6a19\u5e02\u5834\u4ee5\u53ca\u7af6\u722d\u683c\u5c40\u7b49\u56e0\u7d20\uff0c\u624d\u80fd\u9078\u51fa\u6700\u9069\u5408\u7684\u6a21\u5f0f\u3002\u7136\u800c\uff0c\u5546\u696d\u6a21\u5f0f\u4e26\u975e\u4e00\u6210\u4e0d\u8b8a\uff0c\u800c\u662f\u6703\u96a8\u8457\u5e02\u5834\u8b8a\u5316\u548c\u4f01\u696d\u81ea\u8eab\u767c\u5c55\u800c\u8abf\u6574\u3002\u56e0\u6b64\uff0c\u4f01\u696d\u5fc5\u9808\u4fdd\u6301\u654f\u92b3\u7684\u6d1e\u5bdf\u529b\u548c\u9069\u61c9\u5e02\u5834\u8b8a\u5316\u7684\u80fd\u529b\uff0c\u624d\u80fd\u5728\u6fc0\u70c8\u7684\u7af6\u722d\u4e2d\u53d6\u5f97\u52dd\u5229\u3002<\/p>\n<p><p>\u5546\u696d\u6a21\u5f0f\u7684\u6578\u91cf\u4e26\u975e\u56fa\u5b9a\u4e0d\u8b8a\uff0c\u96a8\u8457\u79d1\u6280\u7684\u767c\u5c55\u548c\u5e02\u5834\u7684\u8b8a\u5316\uff0c\u65b0\u7684\u5546\u696d\u6a21\u5f0f\u4e0d\u65b7\u5730\u88ab\u5275\u9020\u51fa\u4f86\u3002\u56e0\u6b64\uff0c\u4f01\u696d\u5fc5\u9808\u4e0d\u65b7\u5730\u5b78\u7fd2\u548c\u5275\u65b0\uff0c\u624d\u80fd\u5728\u7af6\u722d\u4e2d\u4fdd\u6301\u9818\u5148\u5730\u4f4d\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%95%86%E6%A5%AD%E6%A8%A1%E5%BC%8F_%E6%9C%89%E5%B9%BE%E7%A8%AE%EF%BC%9F_%E5%B8%B8%E8%A6%8B%E5%95%8F%E9%A1%8C%E5%BF%AB%E9%80%9FFAQ\"><\/span> \u5546\u696d\u6a21\u5f0f \u6709\u5e7e\u7a2e\uff1f \u5e38\u898b\u554f\u984c\u5feb\u901fFAQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_%E5%95%86%E6%A5%AD%E6%A8%A1%E5%BC%8F%E6%9C%89%E5%B9%BE%E7%A8%AE%EF%BC%9F\"><\/span>1. \u5546\u696d\u6a21\u5f0f\u6709\u5e7e\u7a2e\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><p>\u5546\u696d\u6a21\u5f0f\u4e3b\u8981\u5206\u70ba\u56db\u7a2e\uff1aB2C\u3001C2C\u3001B2B \u548c C2B\u3002\u6bcf\u500b\u5546\u696d\u6a21\u5f0f\u90fd\u6709\u5176\u7368\u7279\u7684\u7279\u5fb5\uff0c\u4f01\u696d\u53ef\u4ee5\u6839\u64da\u81ea\u8eab\u60c5\u6cc1\uff0c\u9078\u64c7\u9069\u5408\u81ea\u5df1\u7684\u5546\u696d\u6a21\u5f0f\u3002<\/p><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_B2C%E3%80%81C2C%E3%80%81B2B_%E5%92%8C_C2B_%E9%80%99%E5%9B%9B%E7%A8%AE%E5%95%86%E6%A5%AD%E6%A8%A1%E5%BC%8F%E6%9C%89%E4%BD%95%E4%B8%8D%E5%90%8C%EF%BC%9F\"><\/span>2. B2C\u3001C2C\u3001B2B \u548c C2B \u9019\u56db\u7a2e\u5546\u696d\u6a21\u5f0f\u6709\u4f55\u4e0d\u540c\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><p>B2C\uff08Business to Consumer\uff09\u662f\u4f01\u696d\u5c0d\u6d88\u8cbb\u8005\u7684\u5546\u696d\u6a21\u5f0f\uff0c\u4f01\u696d\u5c07\u7522\u54c1\u6216\u670d\u52d9\u76f4\u63a5\u92b7\u552e\u7d66\u6d88\u8cbb\u8005\u3002C2C\uff08Consumer to Consumer\uff09\u662f\u6d88\u8cbb\u8005\u5c0d\u6d88\u8cbb\u8005\u7684\u5546\u696d\u6a21\u5f0f\uff0c\u6d88\u8cbb\u8005\u4e4b\u9593\u901a\u904e\u96fb\u5b50\u5546\u52d9\u5e73\u53f0\u9032\u884c\u4ea4\u6613\u3002B2B\uff08Business to Business\uff09\u662f\u4f01\u696d\u5c0d\u4f01\u696d\u7684\u5546\u696d\u6a21\u5f0f\uff0c\u4f01\u696d\u5c07\u7522\u54c1\u6216\u670d\u52d9\u92b7\u552e\u7d66\u5176\u4ed6\u4f01\u696d\u3002C2B\uff08Consumer to Business\uff09\u662f\u6d88\u8cbb\u8005\u5c0d\u4f01\u696d\u7684\u5546\u696d\u6a21\u5f0f\uff0c\u6d88\u8cbb\u8005\u901a\u904e\u96fb\u5b50\u5546\u52d9\u5e73\u53f0\u5c07\u7522\u54c1\u6216\u670d\u52d9\u92b7\u552e\u7d66\u4f01\u696d\u3002<\/p><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_%E5%9C%A8%E9%80%99%E5%9B%9B%E7%A8%AE%E5%95%86%E6%A5%AD%E6%A8%A1%E5%BC%8F%E4%B8%AD%EF%BC%8C%E5%93%AA%E4%B8%80%E7%A8%AE%E6%9C%80%E9%81%A9%E5%90%88%E6%88%91%EF%BC%9F\"><\/span>3. \u5728\u9019\u56db\u7a2e\u5546\u696d\u6a21\u5f0f\u4e2d\uff0c\u54ea\u4e00\u7a2e\u6700\u9069\u5408\u6211\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><p>\u6bcf\u500b\u5546\u696d\u6a21\u5f0f\u90fd\u6709\u5176\u7368\u7279\u7684\u512a\u52e2\u548c\u52a3\u52e2\uff0c\u4f01\u696d\u5728\u9078\u64c7\u5546\u696d\u6a21\u5f0f\u6642\uff0c\u9700\u8981\u8003\u616e\u81ea\u8eab\u60c5\u6cc1\uff0c\u5305\u62ec\u7522\u54c1\u6216\u670d\u52d9\u7684\u7279\u6027\u3001\u76ee\u6a19\u5e02\u5834\u3001\u7af6\u722d\u74b0\u5883\u7b49\u56e0\u7d20\uff0c\u624d\u80fd\u9078\u64c7\u6700\u9069\u5408\u81ea\u5df1\u7684\u5546\u696d\u6a21\u5f0f\u3002<\/p><\/p>","protected":false},"excerpt":{"rendered":"<p>\u5546\u696d\u6a21\u5f0f\u662f\u4f01\u696d\u5982\u4f55\u8cfa\u9322\u4e26\u5275\u9020\u50f9\u503c\u7684\u6846\u67b6\u3002\u4e0d\u540c\u7684\u5546\u696d\u6a21\u5f0f\u6709\u4e0d\u540c\u7684\u512a\u7f3a\u9ede\uff0c\u4f01\u696d\u9700\u8981\u6839\u64da\u81ea\u8eab\u7684\u7279\u9ede\u9078\u64c7\u5408\u9069\u7684\u5546\u696d\u6a21\u5f0f [&hellip;]<\/p>","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-2214","post","type-post","status-publish","format-standard","hentry","category-sales-information"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/fujipro.org\/zh\/wp-json\/wp\/v2\/posts\/2214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fujipro.org\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fujipro.org\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fujipro.org\/zh\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/fujipro.org\/zh\/wp-json\/wp\/v2\/comments?post=2214"}],"version-history":[{"count":0,"href":"https:\/\/fujipro.org\/zh\/wp-json\/wp\/v2\/posts\/2214\/revisions"}],"wp:attachment":[{"href":"https:\/\/fujipro.org\/zh\/wp-json\/wp\/v2\/media?parent=2214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fujipro.org\/zh\/wp-json\/wp\/v2\/categories?post=2214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fujipro.org\/zh\/wp-json\/wp\/v2\/tags?post=2214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}